Tag Archives: Printing

What Does Technology Have to Do With Design?

By Eshchar Ben-Shitrit, VP Marketing, Highcon

Working at Highcon has allowed me to experience, first-hand, the excitement of applying innovative digital technology to highly creative designs.

If, like me, you thought finishing was the boring, costly part at the end of the printing process, now is the time to think again. At drupa 2016, under the slogan of “Unleashing the Power of Paper”, Highcon revealed to the world the infinite added value potential that our systems offer our customers and their brand clients.

Amazing Paper Display at drupa 2016

Amazing Paper Display at drupa 2016

We showcased spectacular paper clothes, interior decorations all the way through to traditional applications like packages, greeting cards, point of sale, display and even 3D models.

Hundreds of different brands and designers are already reaping the benefit of Highcon’s digital finishing capabilities in real products – starting from packaging of products on shelves around the world, all the way to marketing campaigns of new launches.   Our customers have been able to give their clients what they need to differentiate their products, efficiently and profitably.

Highcon has developed a portfolio of solutions that enable design creativity while producing shorter runs that reach the shelf faster.

The Highcon digital cutting and creasing process brings all the benefits previously associated with digital prepress and printing workflow to the existing analogue finishing market. Digital finishing offers a solution to the key trends we have seen in the industry:

  • Short RunsCapture
  • On-demand requests
  • Supply chain complexities
  • Competition – a need for differentiation

It is getting harder to differentiate and stay relevant without doing something fundamentally different. Digital printing is a growing force in the market that helps brands successfully target segmented markets. At Highcon we offer another dimension of differentiation that also addresses the day to day headaches of a production environment.

To hear more about how Highcon customers can help you stand out on the shelf, join me for our webinar on September 13th at 3 pm UK, 10 am, New York.

If you’d like to see more of the different applications our technology enables, check out: http://www.highcon.net/applications/

If there are any particular aspects of digital cutting and creasing technology you would like to hear more about, let us know.

At the end of the webinar I will share with you details of some of our highly creative customers around the globe.

David Murphy, Worldwide Director of Marketing, HP

David’s worldwide marketing team at HP helps deliver the highest value portfolio of inkjet web press technology in the market. HP Inkjet Web Press technology drives digital transformation in mainstream printing with high-volume applications ranging from publishing to production mail to general marketing collateral.

At HP, David drives the production inkjet division’s worldwide marketing strategy, future product marketing, current business management, and long term business planning. He works intimately with HP’s customers to help transform their business models, accelerate their growth, and maximize value to their clients.

1. Why did you decide to do a webinar with us?

It is important that marketing professionals understand the latest technology available to enable higher ROI and more effective communications. Inkjet is a rapidly evolving technology that is changing the face of printed communications. Business Review Webinars is an ideal medium to reach key decision makers and those interested in furthering their education. 

2. How did you get into the industry?

I first became involved in graphic arts communications in my undergrad university days. I quickly developed a passion for helping people communicate to their audiences more effectively and efficiently. Over time, the technologies have evolved and today the communications landscape is transforming faster than ever. With markets and media choices changing so fast, I think today is the most exciting time to be a marketing professional. 

3. What has been the best moment in your career?

I am currently experiencing the best time of my career. I am actively and continuously engaging with thought leaders in both technology and in communications. With that engagement, I am learning more than ever while at the same time I am able to share new innovations in print technology with the market. The future of digital print is brighter than ever. 

4. Where is your favourite place in the world and why?

My most favorite place in the world is when I am sitting next to customers and marketing professionals talking about new ideas and case study successes. On March 25, that place will be this webinar. 

5. What’s the most useful thing someone has ever taught you?

Ralph Waldo Emerson once said: “Nothing great was ever achieved without enthusiasm.” I think of this quote frequently when I work with people who believe in what they are doing and know that they are making a difference. Our customers do this and HP technologists do this every day when we create new ways of communicating. Inkjet innovation is an example of how HP is leading the way enthusiastically toward the future. 

David will be presenting HP’s webinar ‘Brand Webinar: HP High Speed Inkjet – A new opportunity for Printed Communications?‘ on the 25th March at 11am New York/3pm London. You can read more and register here.