Tag Archives: Packaging

Webinar Spotlight Interview with Ingo Schraut

A conversation with Ingo Schraut, Product- & Service-Manager at Vetter.

What do you hope the audience will learn from this webinar?

Our primary objective is to provide the ‘attendee’ with a general overview of the topic, including the benefits and some potential pitfalls that are typically found when starting with a secondary packaging strategy for injectables. We will also be sharing a checklist that I hope offers real practical support for developing a successful secondary packaging strategy.

What discussions do you look forward to having with the audience?
Any question that is posed by a participant is valid. Our experience shows that one participant’s question is almost always reflective of many other participants who also have the same need for that information. That is actually the primary benefit of a live webinar; getting people to participate with actual questions in a live format. It is this nature of involvement that I really enjoy.

What do you enjoy most about your role?
I very much enjoy the versatility that product and service management offers. Being involved in a broad variety of topics while being engaged with every stakeholder of our products and services keeps me involved in many different mindsets, challenges and expertise. There is always something to learn and a new challenge to be met. That is what keeps my role interesting.

How did you get into the industry?
I had been working as a product specialist and product manager in the medical technology business prior to joining Vetter. A good friend of mine was working at Vetter and suggested that I consider working here as well. Once I was able to learn more about the company, my impressions were very positive. I felt that Vetter was a company with strong convictions and a dedicated and sympathetic team with goals that met well with my own. I certainly thought it was worth a try! Since then, I am happy to be part of the team.

Where is your favourite place in the world and why?
Our bed! We have small children that like to join us in bed in the morning. It is that time together where we share quality time before starting the (work) day.

Ingo Schraut will present a webinar entitled ‘7 Good Reasons for starting early with your Secondary Packaging Strategy for Injectables’ on the 14th November at 3PM London/10AM New York

James Drake-Brockman, Divisional Director of Packaging Innovations and Luxury Packaging London, discusses the return of the UK’s most vibrant packaging event to Olympia London this September (12th & 13th).

What do you hope the audience will learn from this event?
Packaging professionals will have the opportunity to discover the latest trends, find new innovative suppliers to meet their packaging needs, network with peers and, of course, have an enjoyable day out.

The busy show floor will be complimented by a free-to-attend conference programme, as well as a host of interactive features and networking events, all designed to give visitors the tools and access they need to revitalise their packaging, increase brand awareness and boost the all-important sales.

 What discussions do you look forward to having with the attendees?
I’m always keen to understand more about the challenges that our visitors are facing. It is incredibly important for me to get under the skin of the community in order to ensure that our events consistently provide the most relevant, cutting-edge content and exhibitors. The packaging industry is constantly evolving, so we see the show as a vital opportunity to strengthen our relationships with the key players in the business and receive crucial feedback from the whole packaging community.

What do you enjoy most about your role?
I love connecting people and my role offers me the opportunity to do just that. My job enables me to bring the brightest minds in the industry together under one roof to network, discuss issues and come away better equipped to do their jobs. It’s very rewarding.

How did you get into the industry?
I fell into the events industry 19 years ago after leaving university and I have never looked back. It’s an exciting and challenging industry and offers an incredible sense of satisfaction when you put on a successful event. I joined the packaging industry around 18 months ago and have enjoyed getting to know the fantastic people in the industry, as well as discovering the challenges that the industry faces.

Where is your favourite place in the world and why?
My favourite place would have to be Café Nepenthe, Big Sur in California. It is an incredibly beautiful place and the spot where I proposed to my wife.

Register for of Packaging Innovations and Luxury Packaging London this September (12th & 13th)

Reinvent Art

Over the last year, we have been working with the Creative Strategist Silas Amos, to increase collaboration with leading artists using HP’s SmartStream Mosaic software. This new creative tool can take an artist’s original design and digitally morph it into thousands of unique works which are all works of art in their own right and can also be used for retail and digital packaging.

The response from the artistic community has been extremely positive, especially up and coming designers who are quite open to extend their art with advanced digital effects. This growing trend has resulted in an article in Wired Magazine about artists using HP Mosaic as a key example of where fine art meets high tech. While HP Mosaic based campaigns may be familiar to print professionals, it is really refreshing to see a mainstream tech innovation publication share this knowledge with a wider audience.

HP Mosaic is an exciting way in which HP is enabling artists to “Reinvent Art” with new inspiration and potential for designs which were simply not possible before. We are already starting to see some very interesting results from a number of projects we have done with Supermundane, David Shillinglaw and Emily Forgot.

To find out more about HP’s SmartStream Mosaic please join us for a complimentary webinar by clicking on How to Design “Consumer Packaging Experiences.

The HP booth at Interpack treated visitors to a special daily happy hour featuring Heineken beer in one of 2,000 unique blue bottles thanks to designer Emily Forgot and HP digital printing technology.

Forgot was tasked with designing 2000 unique Heineken beer bottle labels that showcase HP print technology. While trying to achieve a fun way to communicate the reinvention of packaging, she created a master illustration of a complex pattern studded with surreal visions of print and packages coming to life. The pattern was then run through the HP SmartStream Mosaic software resulting in amazing designs where no two bottles shared the same slice, scale or image angle. The print was also applied to other merchandise, including bags and even nail art, which can be leveraged for future events.

The Silas Amos designed book, A Bigger Spectrum, features a bespoke, one-off art print by Supermundane in each copy. The result is emphasizing the relevance of digital printing due to its agility and versatility. From large brightly coloured type to full-bleed imagery, digital art and brand visualisation, A Bigger Spectrum, printed on HP Indigo at FE Burman in London, explores the use of print across the graphic design industry. A clear reference to its name, the book’s inside cover showcases a full spectrum of colour against a white background, contrasting the matte black front cover.

The ability to produce an endless number of unique designs is just one way that HP is helping reinvent art in the digital age.

Written by Nancy Janes, Global Head of Brand Innovation, HP

To find out more about HP’s SmartStream Mosaic please join us for a complimentary webinar by clicking on “How to Design Consumer Packaging Experiences.