What Does Technology Have to Do With Design?

By Eshchar Ben-Shitrit, VP Marketing, Highcon

Working at Highcon has allowed me to experience, first-hand, the excitement of applying innovative digital technology to highly creative designs.

If, like me, you thought finishing was the boring, costly part at the end of the printing process, now is the time to think again. At drupa 2016, under the slogan of “Unleashing the Power of Paper”, Highcon revealed to the world the infinite added value potential that our systems offer our customers and their brand clients.

Amazing Paper Display at drupa 2016

Amazing Paper Display at drupa 2016

We showcased spectacular paper clothes, interior decorations all the way through to traditional applications like packages, greeting cards, point of sale, display and even 3D models.

Hundreds of different brands and designers are already reaping the benefit of Highcon’s digital finishing capabilities in real products – starting from packaging of products on shelves around the world, all the way to marketing campaigns of new launches.   Our customers have been able to give their clients what they need to differentiate their products, efficiently and profitably.

Highcon has developed a portfolio of solutions that enable design creativity while producing shorter runs that reach the shelf faster.

The Highcon digital cutting and creasing process brings all the benefits previously associated with digital prepress and printing workflow to the existing analogue finishing market. Digital finishing offers a solution to the key trends we have seen in the industry:

  • Short RunsCapture
  • On-demand requests
  • Supply chain complexities
  • Competition – a need for differentiation

It is getting harder to differentiate and stay relevant without doing something fundamentally different. Digital printing is a growing force in the market that helps brands successfully target segmented markets. At Highcon we offer another dimension of differentiation that also addresses the day to day headaches of a production environment.

To hear more about how Highcon customers can help you stand out on the shelf, join me for our webinar on September 13th at 3 pm UK, 10 am, New York.

If you’d like to see more of the different applications our technology enables, check out: http://www.highcon.net/applications/

If there are any particular aspects of digital cutting and creasing technology you would like to hear more about, let us know.

At the end of the webinar I will share with you details of some of our highly creative customers around the globe.

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