Sascha Engel, Director Sales & Marketing Process Instrumentation from Baumer

Sascha EngelSascha Engel, born in 1972 in Germany with degree in electronics by holding academic master of science in strategy, technology and holistic management, has more over 20 years of experience in global business activity from the workshop up to corporate rehabilitation. Originally coming from the machinery and factory automation industry, Sascha Engel took over the global sales & marketing activity of Baumer Process Instrumentation in 2011 to contribute to the latest market challenges in the segment of process instruments, but very much focused in the field of Oil & Gas and related EPC business.

1. Why did you decide to do a webinar with us?
 We have been looking for an efficient platform to inform a relevant and interested audience about the needs of traceability and how it can be managed. This webinar platform allows us also to have interaction between the presenter and the participants which should lead into a fruitful discussion.

2. What are you looking forward to explaining to the audience?
 Nowadays, at least in our industry of instrumentation portfolio, products are becoming more and more utility level. This implicates less innovation character, which is true on the product itself, but not on the surrounding environmental. Mostly, product specification is given by the application of the installation, but where is the value provided to the customer? We think a correlated answer can be found in the trend and needs of the Oil & Gas industry as well in the latest era of Industry 4.0 which is a new technology based trend generated by high industrialized countries. The correlation between well established & proven technology to new and modern sensor systems is not a discrepancy rather than a paradigm change.

3. How did you get into the industry?
 With our brand of Original Bourdon® and the long related history of inventing the pressure gauge 165 years ago the footprint into the industry of Oil & Gas is given by default. Measuring physical parameter as pressure, temperature, level, etc. is one of the key applications in the Oil & Gas industry for producing quality products, and therefore our entire portfolio fulfils basic needs since decades.

4. What’s the best book you’ve ever read and would recommend?
My own one, of course. But instead of recommending a certain book I would rather recommend several authors as Miller Heiman, John Kotter, Al Ries, Fredmund Malik, Peter Drucker, John Spencer, Kim & Mauborgne, Reinhard Sprenger,  Sun Tsu, Peter Senge and a lots of others.

Sascha will be presenting Baumer’s webinar ‘Innovative Sensor Technologies for the Oil & Gas Industry’ on the 23rd April at 3PM London/10AM New York. You can read more and register here.

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