James Drake-Brockman, Divisional Director of Packaging Innovations and Luxury Packaging London, discusses the return of the UK’s most vibrant packaging event to Olympia London this September (12th & 13th).

What do you hope the audience will learn from this event?
Packaging professionals will have the opportunity to discover the latest trends, find new innovative suppliers to meet their packaging needs, network with peers and, of course, have an enjoyable day out.

The busy show floor will be complimented by a free-to-attend conference programme, as well as a host of interactive features and networking events, all designed to give visitors the tools and access they need to revitalise their packaging, increase brand awareness and boost the all-important sales.

 What discussions do you look forward to having with the attendees?
I’m always keen to understand more about the challenges that our visitors are facing. It is incredibly important for me to get under the skin of the community in order to ensure that our events consistently provide the most relevant, cutting-edge content and exhibitors. The packaging industry is constantly evolving, so we see the show as a vital opportunity to strengthen our relationships with the key players in the business and receive crucial feedback from the whole packaging community.

What do you enjoy most about your role?
I love connecting people and my role offers me the opportunity to do just that. My job enables me to bring the brightest minds in the industry together under one roof to network, discuss issues and come away better equipped to do their jobs. It’s very rewarding.

How did you get into the industry?
I fell into the events industry 19 years ago after leaving university and I have never looked back. It’s an exciting and challenging industry and offers an incredible sense of satisfaction when you put on a successful event. I joined the packaging industry around 18 months ago and have enjoyed getting to know the fantastic people in the industry, as well as discovering the challenges that the industry faces.

Where is your favourite place in the world and why?
My favourite place would have to be Café Nepenthe, Big Sur in California. It is an incredibly beautiful place and the spot where I proposed to my wife.

Register for of Packaging Innovations and Luxury Packaging London this September (12th & 13th)

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