Spotlight Interview with Sylvester Goettlicher, Director Sales and Product & Josina Formann, Head of Media-Production at Screens GmbH





What do you hope attendees will gain at your webinar?

    1. After the webinar, attendees will have a good understanding of how and to what extent third-party applications such as Youtube, Spotify or Amazon are implemented in today’s infotainment systems and compare them with OEMs that offer these functions independently. Furthermore, we will give the attendees insights into the currently implemented third-party operating systems and discuss whether and to what extent these developments affect the independence of OEMs. Afterwards, we give an outlook into the future.

What discussions do you look forward to having with the attendees?

    1. We are really interested in hearing the attendees’ assessments and discussing what the infotainment-systems of the future will look like. We are convinced that infotainment systems will become more and more important in the purchase decision of a vehicle and we are just at the beginning of the developments. The direction will be set by the customers and we will only see in the near future where the developments will ultimately go. 

 What do you enjoy most about your role?

    1. Josina: Me and my team are responsible for the entire content production of the infotainment database screens. In the meantime, we film and process almost 30 vehicles a year, and we do this worldwide. As you can imagine, it’s a very complex coordination job, and on top of that you have a high time pressure to get everything done on time. It is this mix of complexity, coordination and the feeling of adding another vehicle to the database on time that I enjoy most about my role.
    2. Sylvester: I am one of the first employees at screens and have been involved with the product and the company from the very beginning. So I identify with screens more than a regular job and it makes me very proud to continue to improve the product and bring it to the world.

 How did you get into the industry?

    1. Screens is a subsidiary of Deutsche Automotive that has been in the field of infotainment development since 2014. About four years ago, the CEO of Deutsche Automotive had a conversation with a customer over lunch about the topic of competitive analysis and came up with the idea of digitalizing this process and thus simplifying and accelerating it. In the meantime, screens has become much more than a tool for competitive analysis and serves a wide range of companies worldwide for market intelligence in the field of infotainment systems.

 Where is your favourite place in the world and why?

    1. Josina: Being from the far south of Germany (Allgaeu), I love the mountains and hiking. I often visit my family and friends back home and then spend time with them and enjoy the wonderful views and the beautiful cows.
    2. Sylvester: Apart from family and friends at home, I love to discover new places. Basically I’m enthusiastic about nature, of course, but I can also get excited about living cities. To name a specific place, I would say that I really liked Shanghai’s mix of Eastern and Western culture.


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