Colin Reed is Global Pharma Marketing Director for Amcor, responsible for leading the pharmaceutical packaging market development and product management activities.  He has been in pharmaceutical packaging for 15 years, and has held leadership roles in Europe and Asia-Pacific prior to his current position.  He holds a BEng (Hons) in Electrical and Electronic Engineering and an MBA.

1. Why did you decide to do a webinar with Business Review Webinars?

We identified the webinar as an interesting new channel to access a larger and more targeted audience.  BRW offers a well-structured approach and infrastructure, as well as an engaged and professional team to support the program.

2. What are you looking forward to explaining to the audience?

Amcor’s products and services are well known among our direct customer contacts.  We are looking forward to explaining the importance of packaging design as an integral and early part of the pharmaceutical product development, to ensure all stakeholders get the maximum value from the drug.

3. What is the ideal outcome you would like from doing the webinar?

To engage brand owners, marketeers and packaging developers, as well as healthcare professionals in an ongoing dialogue about how to improve industry and patient outcomes through pharmaceutical packaging.

4.  Where is your favorite place in the world and why?

I have been lucky to travel to many places, and I have several favourites for different reasons – London, Venice, Hong Kong, Tokyo, New York, Tanzania, Rio de Janeiro, Vancouver.  If I have to choose one, then it is “home”, as coming home after a long trip is always special.

5. What motivates you?

Always striving to improve – to be better than last time, and to achieve the best that I can.  And my family is always a motivation!

You can register now for Amcor’s webinar ‘Partnering to design and manufacture the optimal pharma packaging for your patients’ taking place on the 29th October at 10am New York/2pm London.