Spotlight Interview with Renan Joel, Event Director of Easyfairs’ UK Packaging Portfolio, discusses what he is most looking forward to when Packaging Innovations 2020 returns to the NEC on 26 & 27 February.

What do you hope attendees will gain from your event?

Packaging Innovations NEC is the largest packaging event in the UK and is unique in its offering. Incorporating our co-located events Ecopack, Contract Pack & Fulfilment, Label&Print, and Empack, it is the only exhibition which caters for the whole of the packaging supply chain, all under one roof, and allows visitors the opportunity to meet with over 300 industry leading suppliers.

By providing this unique platform, the show offers industry professionals the opportunity to discover the most cutting-edge tools and solutions for every aspect of their packaging process, from concept through to fulfilment.

What discussions do you look forward to having with the attendees?

Sustainability is a hot topic across the industry right now and I’m looking forward to discussing this with our visitors. It is a complex, multi-faceted issue and there certainly isn’t a one size fits all approach to creating truly eco-friendly packaging. It is a topic that will be taking centre stage throughout our seminar programme and will form the basis of our new BIG Carbon Debate, which aims to tackle the challenge of creating packaging that is truly sustainable throughout its entire lifecycle. Sustainability will also be a key focus across the show floor, with many exhibitors set to launch their sustainable solutions live at the event.

What do you enjoy most about your role? 

It’s innovative and requires original ideas. As lifestyles change, materials evolve and the competition for branding and market share continues. Packaging is the billboard for a product and its brand strategy. I just love the idea of joining such an amazing industry.

How did you get into the industry?

I have been in the events industry for over five years. Following university, where I studied business administration, I achieved my master’s degree in Marketing and Sales. I was approached by a head-hunter to join the event industry. I fell in love with its dynamism and the possibility of working in a different industry and meeting interesting people. This will be my first Packaging Innovations and I’m excited to begin this new journey on such a well-known and respected event.

Where is your favourite place in the world and why?

The UK, for sure. This is a country of opportunities with an amazing culture and history.

For further information, please visit the Packaging Innovations NEC 2020 website or contact the show team on +44 (0)20 8843 8800 or [email protected]

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