Spotlight Interview with Ed Nabrotzky, Director, Sales & Strategy at Panasonic


Ed Nabrotzky, Director, Sales & Strategy at Panasonic



What do you hope attendees will gain at your webinar?

We want attendees to gain a vision of how Industrial IoT can enhance material flow in modern manufacturing processes. I will be highlighting the many things that are changing in the manufacturing world and will provide some solutions to help enhance and improve manufacturing inefficiencies. I will discuss many of the common material flow problems that are faced today and give solutions on how to modernize and improve.

What discussions do you look forward to having with the attendees?

I am looking forward to helping find opportunities for improvement and how our solution can help. I want to know where they think their business will grow in the next 3-5 years and help them determine what may be missing to hit their goals.

We’ve all been affected during this COVID time and I want to understand their pain points from this pandemic and what more I could do for them to help them succeed.

What I am most excited to discuss is IIoT and how you can get Smart Material implemented in your work process.

What do you enjoy most about your role?

I enjoy seeing the digital transformation of the industry and bringing it to competitiveness worldwide. I’m amazed by what we can do in manufacturing these days, from robots to AI there are many more technologies and capabilities to help with cost, productivity and quality goals.

How did you get into the industry?

I started in the health care industry and a lot of our problems stemmed from our manufacturing capabilities, which led me into the manufacturing industry with many stops along the way. I have a lot of curiosity on how to get things made and making them efficiently. I have been a plant manager in my past life. I’ve been lucky enough to have had the opportunity to have a global perspective on manufacturing with lots of different roles and have been able to build upon that experience and utilize it in this automation space.

Where is your favourite place in the world and why?

Nuremberg, Germany – and why? Because when I was in the auto industry, I would attend a tradeshow at the end of November and bring my wife. We would then celebrate our wedding anniversary together there and take in many of the local sites and food. They have the best gingerbread cookies! I would also be there for business a lot and it became a very special city for me.

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