Spotlight Interview: Sami Liponkoski

Sami Liponkoski, M.Sc.Tech (Chemical Engineering) has over 10 years experience in RFID tagging solutions and antennas, with a broad experience in RFID business, field engineering, technical solutions and converting. He is a member of management boards in several RFID projects; Manos (TUT), Ideal Hospital (HUS), RFID Lab Finland, NICE Travel.

1. Why did you decide to do a webinar with Business Review Webinars?

We understood that BRW has a good reputation in the webinar market space. We believe that BRW has strong marketing and sales team to support our webinar promotion and reach out to a truly global audience.

2. Tell us more about your webinar you hosted with BRW? What were you hoping to achieve from doing the webinar?

My main incentive of hosting this webinar was to continue our marketing campaigns that we started earlier this year. We wanted to continue promoting the same message we launched at RFID Journal Live in Orlando which took place from 30th April – 2nd May 2013 Additionally we wanted to reach out to audiences we have not been able to approach, primarily the end users. Our first webinar went well and we now understand the importance of utilising social media as Business Review do reach out to a wider audience.

3. What was the presentation about? What did you explain to the audience?

My main message was to approach people who are already using or considering using RFID technology and additionally to reach new audiences that I have not had the opportunity to meet. In the webinar, I presented our new 4E Technology solutions to reduce cost of tagging which is important in the current economic climate. We wanted to use a different angle to ensure the audience understood how our solutions could make the difference. Please request our on demand presentation here.

4. Where is your favourite place in the world and why?

One of the best places is my home Coastal Areas and Archipelago in Finland. It’s one of the country’s most beautiful and most unique tourist destinations. It lies off Finland’s west coast. Shaped by the Ice Age, the Turku archipelago consists of over 20,000 islands and islets. The area is naturally popular with sailors, but the numerous islands mean that the area can also be explored by road on the circular Turku Archipelago Trail. Sheltered waters mostly mean light winds and calms seas. Finland is the perfect sailing destination if battling the nature is not high on your list of sailing preferences.

5. What do you most enjoy about your role?

I absolutely love the RFID industry. I want to be part of developing the technology and changing the world one tag at a time. I am very passionate and believe in our products. I enjoy introducing our new solutions and in general making our world a better place one step at the time.

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