Roshani Poudel has over 9 years of reimbursement and market access experience at Covance as well as with other Biotech/Pharmaceutical companies. During these 9 years, Roshani has developed reimbursement strategies during different phases of product life cycle that encompassed successful launch of multiple In-house/Contracted Hubs, Patient Assistance Programs , Field Reimbursement Teams and Marketing initiatives. Roshani has also led multiple Market Access efforts to remove significant coverage barriers with Medicare, Medicaid, and Commercial Payers for various “Buy and Bill” products.

As Director, Field Market Access at CMA, Roshani is responsible for developing and managing a group of Field Managers who oversee teams that conduct field-based site visits and customer training to remove any access barriers. Roshani also serves as a strategic partner for clients to implement new initiatives and ensures that they are aligned with the clients’ vision.

Roshani has a B. S. in Business Administration from Alliant International University, San Diego, CA.

1. Why did you decide to do a webinar with Business Review Webinars?

This is a great opportunity to discuss how Market Access strategy is crucial in providing patients access to the therapy they need.

2. What are you looking forward to explaining to the audience?

I look forward to sharing some real-life cases of access challenges that were presented to Covance Market Access and how we were able to provide solutions to those challenges.

3. How did you get into the industry and what do you most enjoy about your role?  

My first experience in the industry was with Covance 9 years ago when I was hired as a program specialist. My primary responsibility was working with patients that required financial assistance and helping them access their medications through several patient assistance and referral programs. It was an eye-opening experience to see the number of patients that needed financial support and yet had very limited knowledge of all the available resources for them. It was very rewarding to work with patients directly and being able to walk them through the process which ultimately allowed them to obtain their much needed medications. Some patients even took time to send personal thank you notes with their stories and how the medications had help change their lives positively, which was a satisfying aspect of the role in a personal level.

4. What do you enjoy most about your role?

I mostly enjoy the diversity of responsibilities in my current role that allows me to wear different hats on a daily basis. While I represent Covance and follow our own ideals, I am also learning and adapting to each of my client’s strategies and values which keeps me engaged. I also enjoy team development and talent management.

5. Where is your favourite place in the world and why?

Although I admire all historic cities around the world, Florence has to be on top on my list. From the narrow stone pavements that Da Vinci and Michelangelo once walked through to the distinctive architecture throughout the city, there is a reason why Florence is known as the “cradle of the Renaissance”.

Discuss “The Yesterday and Today of Market Access: Field strategy evolution” with Roshani in our webinar with Covance. Register now!