Jim Sinisgalli is Director of Product Management – Brand Protection. He presently leads and guides Systech’s anti-counterfeit and authentication business to develop strategies which protect brands from counterfeit, diversion and other illicit trade.
His role in developing and executing Systech’s authentication strategy allows him to work with brand leaders across numerous industries. Jim’s more than twenty-year career as a visionary leader includes half of his career spent protecting customers’ most precious assets from data to physical product.
What are the implications of “Smart” labels and packaging for the consumer?
Labels and packaging today increasingly have scannable codes directing the consumer to engagement websites. This is typically quite a lightweight interaction today. But if we make the interaction have a greater value to the consumer, that will create a much greater opportunity to increase customer loyalty.
What do you see as the most important challenge that your industry faces in the next 5 years?
As a brand protection solution vendor, we have seen great investment across the industry fighting counterfeiting, diversion and the overall gray market. Yet, statistics show that despite this investment, counterfeiting and diversion are still increasing. In the next five years, we need to see a high level of adoption of these new technologies like we’re talking about in this session to be able to minimize this global and sometimes life-threatening problem.
Why is “Smart” packaging and labelling so important for organizations?
There are a number of reasons these are important: revenue, consumer or patient safety, traceability, consumer engagement and brand loyalty. Increasing the overall value and positive experience with a product via these advancements in “smart” packaging creates an even deeper bond between brand and customer.
What should the audience expect to learn from the webinar?
Establishing trusted product authenticity is the first step in deriving value from “smarter” packaging. Once authenticity is established, being able to uniquely identify each and every product in the field creates opportunities for bi-directional communication between a brand and consumer that we have never before seen. We will explore the possibilities!
Be sure to join Jim and Systech International in their upcoming webinar ‘Make Your Current Package or Label “Smart” and Able to Communicate‘ .