Frederic is focused on addressing market trends and unmet customer needs through collaborative industry-wide solutions. With his extensive knowledge of B2B marketing, new market development and innovation projects leadership, Frederic acts as a connection between industry players to enable the implementation of improved packaging solutions. He has an EMBA from Kellogg School of Management & WHU.
- Why did you decide to do a webinar with Business Review Webinars?
We know what matters to customers, support brand owners, retail and supply-chain managers in designing corrugated packaging to solve packaging challenges. We have recently conducted a pan-European packaging field observation study and wanted to share the surprising results with everyone interested.
- How did you get into the industry?
A few years back, working for a different company, I collaborated with H.B. Fuller on a project. When the packaging innovation role opened, I knew this would be a great fit for both H.B. Fuller and me.
- What do you most enjoy about your role?
As an innovation marketing manager, I have the opportunity to work with customers and colleagues from different cultures, backgrounds and industries. I most enjoy connecting with different industry players to develop collaborative, industry-wide solutions and accelerating innovation projects.
- What has been your best holiday and where would you recommend visiting?
I spent my favourite holiday in Ecuador, planning the climb of a 6000m high mountain. I recommend French Brittany for a long weekend. The coastline is beautiful, the atmosphere is down to earth and the food is delicious.
- What do you do in your leisure time to relax?
I very much enjoy travelling and hiking in my free time. My favourite thing to do is discovering new places on foot.
Frederic will be presenting H.B. Fuller’s webinar ‘The real life of corrugated packaging and how to shape its future’ with Kelby Ridenour, Global Marketing & Innovation Manager. You can register for their webinar taking place on the 24th March at 11am New York/3pm London here.
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