Karolina Fridolf, Product Manager Lyckeby Careful at SSF

1. What do you hope attendees will gain at your webinar?

I would like the attendees to be curious to learn more about how Lyckeby Careful – our range of sustainable and functional clean label starches performs in their products. They will gain knowledge about SSF, Sveriges Stärkelseproducenter, Förening, and the development work that focus on bringing innovative functional products to the market.

2. What discussions do you look forward to having with the attendees?

I would like to discuss clean label starch solutions and the high performance of Lyckeby Careful in food processes and applications. I believe the attendees would like to talk about the unique functional potato starches designed to provide texture and crispness in coating and batters.

3. What do you enjoy most about your role?

I enjoy working at SSF because of the people and the innovative and agile climate. We are a team of engaged people, working close to the customers. I also enjoy work with people from around the world. They are all engaged and passionate about their brands, products and customers.

4. How did you get into the industry?

I have always been interested in the food we eat and science so it was a quite natural choice to study Food Science. I started working with product development of food supplements but went over to the dairy industry and after that spent some years developing retail products for a global food manufacturer. I started at SSF for 6 years ago and my role is Product Manager focusing on our clean label portfolio Lyckeby Careful.

5. Where is your favourite place in the world and why?

There are many beautiful and awesome places all around the globe. If I should pick just one it would be British Columbia on the Canadian west coast. Because of the friendly people and the beautiful nature.