What do you hope the audience will learn from this webinar?
I hope participants come away with an understanding of how the industry is responding to the increase in digital content creation and how efficiencies can be gained by properly managing their content. With Shawn Heuchan providing an inside look into Roche Diagnostics’ transformation, I believe the audience will take away a few actionable ideas they can bring to their own organization.
What discussions do you look forward to having with the audience?
I look forward to learning specific challenges that our audience has with digital marketing in their organization, whether from navigating complex global regulatory requirements, overcoming internal obstacles to change, or dealing with the pressure to gain the greatest value from each marketing campaign. Our goal is for the discussion to be interactive so that we can all bring our experiences into the conversation.
How did you get into the industry?
After spending the first part of my legal career helping businesses navigate complex rules in heavily-regulated industries such as finance, water resources, and international fishing, I decided to focus my attention in life sciences, being specifically drawn to the medical and diagnostic space. I knew that I would be rewarded every day, believing that my work and the work of my colleagues would contribute to the effort to improve or save lives around the world.
What do you enjoy most about your role?
Leading the strategic commercial initiatives of our company in the medical device space provides me with the opportunity to solve challenges, not only for Veeva, but more importantly for our customers. I enjoy the continued development of my expertise in the medical device space, and strive to help our customers achieve their strategic initiatives, even as the landscape continues to shift. My role is dynamic, exciting, and continues to challenge me in new ways.
Where is your favourite place in the world and why?
It is impossible to narrow this down to one place! I’ve been to 16 countries (which is apparently only 7.41% of the total available) and countless, amazing cities, towns and villages. I’ve enjoyed the beauty and elegance of Nyon, the mystique and artistry of Bali, the history and culture of London and the under (and over) water adventures in Hawaii. My favourite place is always the last one I’ve visited.
Join Terri Howard on 18th July for a webinar entitled ‘Transform Your Digital Content to Improve Speed to Market While Maintaining Compliance‘ at 2PM London/3PM CEST