Paul R
andall is part of HP’s worldwide Brand Innovation Team. Working to support brands in their use of HP digital print technology to achieve efficiencies and cost savings as well as looking at how digital print can be a key innovation growth driver through delivering high impact consumer engagement campaigns. Having supported a number of projects that have used HP technology Paul has extensive knowledge of what it takes for digital print to be used successfully.
What do you hope the audience will learn from this webinar?
The webinar is a great opportunity to hear about yet another new way to bring product packaging to life with digital print and deliver “Brand Love” and experiential marketing via an instore experience. We hear so much about the changing consumer landscape that brands are faced with, and the evolving role of retail in delivering services to consumers as well as products. The technology we will showcase in this webinar provides an exciting solution to address these changes and ensure that brands can driver greater connections with their customer base.
What discussions do you look forward to having with the audience?
I truly hope this session drives excitement amongst the audience as they look at how this technology can apply to them and their businesses and their commercial goals moving forward. Digital print is tool that enables brands to deliver on strategies through tactical packaging led activations that can truly bring success.
What do you enjoy most about your role?
What is most rewarding about my role is the way that we as HP are supporting brands to deliver projects that are ground-breaking. Every project we collaborate on always has a sense of new discovery and new achievements.
How did you get into the industry?
I got into this industry more by luck than judgement, as I’m sure is the case for so many people. But now here we are nearly 20 years further down the line and there is as much excitement and innovation in the industry today as there was all those years ago. I think we are fortunate to be involved in the packaging industry as it really offers so much scope for innovation and digital print technology is at the forefront of this. Whether it’s delivering cost efficiencies, or improving time to market or elevating the consumer experience and driving brand loyalty there is so much to admire about what our HP digital print technology brings to the industry.
Where is your favourite place in the world and why?
Ever since I was a child I’ve always been a sports fanatic. I spent so much of my early years involved in different sports and I now when i look back I realise those experiences have heavily influenced what I do nowadays and the people that I spend my time socialising with. So I probably relax and enjoy my time most when closest to a sports field of some description or another. In recent times I’ve become heavily involved in coaching football to children and whilst maintaining the focus of 45 10 year old children on a sports field can be challenging is also delivers a great amount of personal satisfaction…… when things go right 🙂
Join Paul Randall and HP Inc. in their webinar “Delivering Customised Product Packaging Instore” in partnership with KOMDRUCK Printing Solutions on 5th April at 3PM London/10AM New York.