Webinar:

The changing nature of business travel

Sponsored by: GlobalData

Focused on:

  • Tourism
  • Business Travel
  • Millenials
  • Sharing Economy

Date: 20 March

241

Time: 3PM London/11AM New York

An analysis of key trends and business opportunities for the travel industry

Business travel is big news. Even though the technological advancements in the past decade has provided plenty of options to communicate from far away, the role of physical meetings is still important. The positive 2018 forecast for the global economy, as a result of growing trade and improved climate in financial markets, is expected to boost business travel globally. This industry is changing rapidly, requiring travel businesses to adapt in order to cater for traveler needs.

This webinar provides an insight into the key trends and developments in business travel for this year. In particular, the webinar discusses how technology, the growing number of millennial business travelers, the sharing economy and the desire to combine leisure with business are altering the face of the industry.

Whereas such radical changes may challenge many players in the industry, the webinar seeks to underline how these developments present lucrative business opportunities. The webinar goes on to outline practices and strategies that tourism businesses should embark upon in order to capitalize on technological changes and increasingly complex consumer needs to grow.

Presented by

Konstantina Boutsioukou,

Associate Analyst, Travel & Tourism

Konstantina Boutsioukou is an Associate Analyst for Travel and Tourism. Konstantina joined GlobalData after completing a double MA in Economics and International Relations from the University College London and the Higher School of Economics in Moscow.
Konstantina previously worked in the Cities division of GlobalData before moving into the Travel and Tourism team. In the Cities team, she analyzed macroeconomic and demographic data for metropolitan areas. Currently, she is focusing on the travel industry, producing insight and analysis on key tourism trends and issues related to different players in the industry ranging from airlines and accommodation to tour operators and the traveler themselves.

Key Learning Objectives

  • Identify trends and developments related to business travel
  • Spot business opportunities in business travel
  • Provide an analysis about the key cohorts and markets interested in business travel

Audience

  • Managers
  • Senior Managers
  • Associate Directors
  • Directors of Market Research
  • Business Insights
  • Market Intelligence
  • Strategic Insights
  • Forecasting
  • Pipeline Management
  • Competitive Strategy
  • Customer Insights
  • Heads of Research and Development
  • Heads of Product Planning and Marketing
  • Brand Managers