The Collaborative Approach to Automation

Sponsored by: Universal Robots

Focused on:

  • Robotics
  • Technology

Date: 21 July


Time: 3PM London/7AM PST

Understanding how collaborative robots can increase productivity

Manufacturers face constant challenges today including product quality, offshoring and employee on-the-job injuries. However the largest and most significant by far is the ongoing labor challenge. A recent survey by the National Association of Manufacturers found that 62% of respondents said their number-one issue is the inability to hire and retain good workers. Unfortunately, this is not a new issue and it won’t be going away anytime soon. Fact is, 10,000 baby boomers reach retirement age every day, and very few millennials and Gen Z’ers are interested in working on a manufacturing line. A Deloitte study found that 83% of US population find manufacturing jobs important to economy, but less than 1/3 would encourage their children to pursue jobs in manufacturing.

In this webinar, we’ll explore collaborative automation, one of the most exciting developments in the robotics industry. Collaborative robots or “cobots” can work without fencing, side-by-side with human workers in a wide range of applications. They are small, easy to set up and simple to program and can take over the dull, dirty and dangerous manufacturing jobs and allow humans to focus on the more interesting, higher value work.

With over 50,000 cobots sold and installed in manufacturing industries across automotive, electronics, plastics, medical, chemical and pharmaceutical, and packaging industries, Universal Robots is the leading collaborative robot manufacturer, with over 10 years of expertise implementing cobots in small and large companies alike.

Register today to learn how cobots could help you address your labor challenges while improving quality and productivity at your facility.

Presented by

Michael DeGrace,

Business Development Manager, West

Michael DeGrace is an experienced sales engineer with proficiency in manufacturing, components, and collaborative robots. He graduated from the Colorado School of Mines with a Bachelor of Science in Chemical and Biological Engineering. He has worked for Universal Robots since 2018 as a business development manager responsible for territory development in Southwestern United States, and speaks frequently to industry groups, trade associations and manufacturers

Key Learning Objectives

  • Manufacturing challenges today
  • Basics of collaborative automation
  • Various real-world cobot application examples
  • Average payback times for collaborative robots


  • Plant Manager
  • Engineering Manager
  • Manufacturing Engineer
  • Operations Manager
  • Automation Engineer
  • Mechatronic Engineer
  • Automation Specialist
  • Production Manager
  • Plant Operator
  • Chief Manufacturing Executive
  • Quality Control Engineer/Manager
  • Assistant Plant Manager
  • Assembly Supervisor
  • General Manager
  • Facilities Manager
  • Manufacturing Production Manager
  • Production Foreman