Power Your Project Confidently with Alexander Battery Technologies

Sponsored by: Alexander Battery Technologies

Focused on:

  • Battery Packs
  • Development Process

Date: 25 May


Time: 4PM London/11AM New York

Battery Pack Design, Development Process and Rapid Response Program

Original Equipment Manufacturers of portable, mission critical devices (“OEMs”) need a Power Solution Provider with a long, reliable history of designing and manufacturing battery packs for their devices. These devices, whether they are applications in the Medical, Health & Safety, Military, Oil & Gas or other markets, need a power source with a certainty of supply that is safe, reliable, high in power and can maintain long runtimes. In addition, speed to market is often a critical element as OEMs cannot afford to wait for months for new designs and prototypes to meet their demands. Alexander Battery Technologies fulfils these needs by designing and manufacturing the best performing, highest quality, and quick to market newly designed custom Lithium-Ion battery packs.

In this webinar learn about Alexander Battery Technologies’ experience and its Rapid Response Program. This includes Alexander’s Custom Battery Pack Development Process and the key values that Alexander brings to its OEM customers: Customized Design, Rapid Protype to Production, Designed-in Quality, and Management of Flexible Demand Requirements.

The audience will learn the intricacies of the custom battery pack development process and timeline, key features and functions that can be designed into their custom battery packs, regulatory compliance needs, and how Alexander can expedite the process for the OEM customer.

Learn more about Alexander’s Rapid Response Program and get your products power source designed, developed, and manufactured to meet your market demands sooner by joining the Alexander Battery Technologies’ webinar.

Presented by

Michael Shirley,

President & CEO

Michael began working with Alexander Battery Technologies in 2009 by providing strategic guidance for its growth while employed by its private equity owner. In 2015, Michael shifted to a full-time manager of the Company as COO where he focused on operational improvements before becoming President & CEO in 2017. As President, Michael oversees the Senior Management Team and continues to provide strategic direction through market evaluation, customer and product targeting, and overall resource management. The latest successful challenge for Alexander was navigating the difficulty posed by Covid-19 where the Company’s products were in extremely high demand due to their mission critical nature and Alexander emerged with extraordinarily strong delivery performance.

Mark Rutherford,

Operations Director

Mark joined the company in 2016 and has been the Operations Director at Alexander Battery Technologies since 2019. During this time, he has overseen the operational improvements in Supply Chain, Planning, Manufacturing and Customer Services that have delivered a 3-fold increase in turnover and significant reduction in the lead time required to turn concepts into manufactured product. Mark leads the team that works closely with all customer and supplier stakeholders to ensure that optimal value is added, efficiently, at all stages of a product lifecycle and that the customer remains at the heart of everything we do. Mark is a member of the Chartered Institute of Purchasing & Supply.

Greg Weber,

Sales Director

Mr. Weber has held his career in rechargeable battery business since 1989, in both Sales and Application Engineering. Since 2014, Mr. Weber has had overall responsibility for new sales development for Alexander Battery Technologies. This role includes finding the new business and managing the new product development over the sales cycle. Greg also has the responsibility of strategic marketing, development of Alexander Technologies via website and promotion of the company through SEO, social marketing, and trade show attendance. Greg holds a B.S.E.E. in Electrical Engineering from Manhattan College and has had extra training in Sales and Marketing as well as Battery Technology.

Key Learning Objectives

  • Alexander Battery Technologies Rapid Response Program
  • Custom Lithium-Ion Battery Pack Design & Development Process
  • Alexander Battery Technologies Value Proposition


  • Purchasing Director
  • Procurement Director
  • Engineering Director