Mobile World Congress Americas: Worth The Time and Effort?
Sponsored by: GlobalData
- Mobility Week
- Mobile World Congress
Date: 19 September
Time: 11AM Boston/4PM London
What an evolved Super Mobility Week signals about mobility and the future of mobile-focused events
There’s a lot riding on the success of the inaugural Mobile World Congress (MWC) Americas.
Where CTIA’s Super Mobility Week never seemed to gain enough momentum to become a marquee event on the trade show calendar, a collaboration with the GSMA – creating the MWC Americas series – was meant to replicate the success of MWC editions in Europe and Asia, establishing itself as a must-attend for vendors, carriers and anyone who wants to fully understand the shape of mobility in the Americas.
As with nearly any major mobility event circa 2017, there are a few things we can be sure of when MWC Americas makes its debut in San Francisco this September. 5G and IoT will dominate many discussions. Network transformation – the embrace of software – will too. There will be no shortage of self-driving cars. And yet, as a new endeavour, there are just as many unknowns. They are what will determine the shape of the event and whether or not it’s a success.
• Can the proximity to a software-centric Silicon Valley focus drive 5G and IoT discussions around platforms more than networks or hardware?
• Will the impact of The Valley extend to insights around mobility and digital innovation: new consumer business models, AI and chatbots?
• How much will the US regulatory regime – and new views on net neutrality – factor into the agenda?
• Can the industry support the time and money required by yet another major trade show? Will we learn anything we haven’t heard at all the shows that came earlier in the year?
Join us as Global Data discusses the high points, low points, and everything in between from Mobile World Congress Americas. With every analytical team represented, we will share what resonated and what didn't - what was important and what was simply noise. More importantly, we will share whether or not the event was a success and what to expect going forward with future editions.
Peter is Chief Analyst for the GlobalData Consumer and Infrastructure services.
Peter and his analyst team monitor and evaluate activities in the markets for Consumer Services and Devices, Digital Media, Fixed Access, IP Services, Mobile Access, and Transport and Routing Infrastructure, Telecom Vendor Services, and overall coverage of the Mobile Ecosystem. Additionally, Peter reports on developments impacting mobile infrastructure and mobile networking: 2G, 3G and 4G RAN and packet core along with mobile TV, metro-scale WiFi operator monetization strategies.
Service Director, Global Consumer Group
Emma leads the GlobalData Consumer Group team and research coverage. The team’s remit spans the evolution of fixed, wireless, bundled and digital services, together with the development of the carrier services ecosystem, platforms and connected devices markets.
Research Director, Global IT Managed & Hosted Services
As Research Director of Global IT Managed and Hosted Services in the Americas, Kathryn brings over twenty years of expertise in the telecommunications industry to GlobalData and has been with the company for nine years. In her current capacity, she is responsible for driving and managing the strategy, content and direction of the U.S. business services analyst team. Weldon also remains the Mobile IT/Enterprise Mobility Services Practice lead, analyzing events, companies, technologies within the US and global mobile enterprise services and solutions space.
Principal Analyst, Application Platforms, GlobalData
Charlotte brings over 18 years of industry experience to her role as Principal Analyst for Application Platforms at GlogalData. Charlotte covers the technologies that provide the infrastructure necessary to build and run enterprise applications and services. She analyzes the software, services and professional services necessary to integrate disparate systems, create cross-business and cross-technology communications, deliver rich, collaborative applications, and build software that is transparent, optimized and reusable.
Key Learning Objectives
- Gain insights into the MWC Americas news that mattered and why
- Understand competitor messaging. Was it successful? Why?
- Build a view into the technologies and trends that will shape mobility through the rest of the year
- Learn whether or not an investment in MWC Americas (attending, exhibiting, speaking) is worthwhile
- Product Management
- Competitive Intelligence