Selling digital printing is nothing like selling traditional lithographic print, and the transition to selling digital print can be challenging.
Sales teams need to become consultants and sell the actual value rather than a commoditized print. This means they are better engaged throughout the sales cycle. Unlike traditional print, digital drives new values for supply chain efficiency, reduces waste and inventory, and opens new avenues for consumer engagement.
As run lengths decline, turn-around time reduces, needs for last-minute adaptations to campaigns change, and the need for personalization/customization rises – the demands for digital print rises too.
In this webinar, we will explore these new avenues and offer insights from Brand engagement for your digital sales teams.
Presented by
Simon Goldsack,
Brand Engagement Manager, HP PageWide Corrugated Solutions
Simon has been involved within the digital print environment for the past 25 years at Canon, EFI & ColorSpan and joined HP in 2007.
Since joining HP, as well as holding regional sales positions, Simon was appointed as Worldwide Marketing Manager for Corrugated Solutions, actively promoting HP’s PageWide Presses as HP entered the industrial printing arena.
Simon joined the Worldwide Brand Innovation Team in 2017, engaging FMCG Brands on the advantages and opportunities afforded when digitally printing corrugated Packaging or POS is implemented as part of a supply chain logistics and marketing strategy.
