Using digitalization for customer interaction, market insights, brand protection and product recalls
Your products are out there – use them as digital touchpoints! Digitally connected products enable you to take your marketing activities, market intelligence and brand protection to a whole new level.
But where do you begin? In our webinar, we show you the right way to approach your product digitalization project:
- How to set the right priorities for your business
- How to digitally connect your products using secured product labels
- How to selectively manage customer interaction via the product
- How to implement measures for counterfeit and grey-market protection
- How to carry out product recalls quickly and efficiently
- And last but not least, how to use the data generated to make smart business decisions
Join the webinar and learn how to take advantage of the new benefits of product digitalization and turn your company into a digital pioneer.
Presented by
Damien Guille,
Sales Director South West Europe
As Sales Director SWEU, Damien is responsible for tesa scribos operations in Southern and Western Europe. Damien helps international brands connect their original products to the digital world. Brand owners adopt counterfeit protection solutions, achieve market transparency and create customer intimacy – and benefit from the new advantages of digitalization.
Damien graduated in Business Administration from La Rochelle University, France.
