How To Connect Your Products To The Digital World
Sponsored by: tesa scribos
- Market Insights
Date: 12 September
Time: 3PM London/10AM New York
Make use of all opportunities offered by digitalisation with a minimum time and budget invest
Digitalisation leads to a multitude of opportunities. But the challenge is to understand and efficiently handle the individual needs of your company.
In this webinar, we show you how to take advantage of the new benefits of digitalisation
Gain market insights – make informed decisions
Activate customers – build brand loyalty
Stop counterfeits – sell more originals
Reduce grey market trade – secure price levels
Implement Track & Trace – optimise processes
That might sound complicated. In reality, only a special product marking is needed to serve as an interactive touchpoint and to connect your products to the digital world.
Participate in the webinar and learn how to take advantage of the new benefits of digitalisation with little effort or expenditure.
Dr. Fabian Dörfel,
Head of Technical Project Management, tesa scribos
Fabian has been working with tesa scribos for more than 15 years. He is responsible for the international Project Management team. Based on an analysis of a company’s pain points, Fabian and his team define the optimum product marking to connect products to the digital world, select the suitable digital platforms and tools and take care of a smooth implementation of the full concept.
Fabian has strong experience with international customer projects all over Europe and Asia. Before becoming Head of Technical Project Management, he developed the latest generation of production machines of tesa scribos' patented marking technology. With his profound background in the areas of R&D, concept definition and project management he makes customers benefit from digitalisation.
Fabian graduated in Physics Engineering and gained his PhD in science at the University of Mannheim, Germany
Key Learning Objectives
- How to identify the needs or your company in regards to digitalisation
- How to connect your products to the digital world via special product markings
- How to take advantage of the synergy effects of digitalisation to achieve a quick ROI
- Brand Protection Manager
- Product Manager
- Marketing Manager
- Packaging Manager
- Supply Chain Manager
- Head of Brand Communication
- Aftermarket Manager
- General Manager