Creative Software for Brands
In today’s millennial consumer market brands are facing a challenge. The fundementals of branding as we knew it are changing.
The trends lean strongly towards personalization and versioning. Consumers expect the brands to invest in the one on one relationship with them. Automation and mass production are no longer enough to sustain market share.
This requires a new way of thinking about packaging and advertising. Digital print is a perfect tool to solve this conflict, and using the right software and HP Indigo printing presses we can unleash creativity to create a whole new branding method and support the new challenges.
In this webinar we will go through the various possibilities HP SmartStream and HP Indigo digital printing offer, study some campaigns which have been based on these abilities and explore creative from a new perspective.
What are the possibilities digital printing opens to the design and marketing world? How can your customers benefit from your use of these possibilities?
Come learn new and exciting tools to design with, expand your visions and offer your customers the best practice in today’s world of packaging.
Presented by
Hadar Peled Vaissman,
Creative Manager
Hadar leads the in-house creative at HP Indigo Division.
She works with designers and pre-press experts who design and develop campaigns specifically for HP Indigo customers, leveraging the unique capabilities of the Indigo LEP technology to the benefit of millennial marketing.
Exchanging design concepts and application ideas with print providers all over the world, Hadar is at the forefront of application development for digital print. Among her creations is the HP SmartStream Mosaic variable design software, which is the graphic engine behind many brand campaigns such as Coca Cola Extraordinary, OREO holiday campaign and Budweiser Street Party Campaign.
Prior to joining HP Indigo, Hadar served as creative and production manager for leading high-tech companies such as Comverse and Telmap. Before that she owned an independent graphic arts business.
