Understanding the latest trends and consumer behaviour in the FMCG industry
Sponsored by: Canadean
Date: 5 March
Time: 11AM London
Differentiate between trends and fads to target and position your products and strategies successfully
Long gone are the days when FMCG brands could solely rely on a solid pricing strategy to beat off the competition. Today's fierce competitive landscape requires a deeper understanding of consumer trends and behaviour to enable success and survival in the market place. Consumer behaviour should be at the forefront of every business strategy, irrespective of the company size, establishment and markets in which they operate.
Join us on this exclusive webinar hosted by Michael Hughes, Lead Analyst, from Canadean. Michael has over eight years experience researching and studying the FMCG markets and will talk you through the Global Consumer Trend Framework created by Canadean which is a comprehensive guide to understanding consumer trends and behaviour.
Covering food, beverages, cosmetics and toiletries, this 45 minute session is designed to help you understand global consumer behaviour and how to differentiate between trends and fads to target and position your products and strategies successfully. Understand consumer and industry profiling, 9 mega trends and 20 sub-trends in granular detail that are affecting the market and discuss some of the global product examples which have been successful in understanding consumer trends and behaviour.
Michael Hughes is Lead Analyst at Canadean and has been with the company for three years, working in both the consultancy division and the syndicated research team. Mike has eight years experience in the FMCG industry having previously worked for five years with Datamonitor. Mike has been involved in consultancy projects with leading global brands as well as writing reports on an array of FMCG topics.
Click here to request a copy of the presentation.
Key Learning Objectives
- Learn how to differentiate between trends and fads to target and position your products and strategies successfully
- Understand consumer and industry profiling, 9 mega trends and 20 sub-trends
- Review global product examples that have been successful in targeting trends and consumer behaviour
- Get 45 minutes priority access to an expert and the opportunity to ask questions related to the subject matter
- FMCG industry
- Food industry
- Beverage industry
- Cosmetics & toiletries industry
- Packaging industry
- Ingredients industry
- Professional services industry