The real life of corrugated packaging and how to shape its future

Sponsored by: H.B. Fuller

Focused on:

  • Brand
  • Packaging

Date: 24 March


Time: 3PM London/11AM New York

Seeing packaging performance through the eyes of your customers

Is corrugated packaging the first experience between your brand and your customers? How do you tailor your product packaging to meet your customers’ critical needs? How do you manage the complexity of your supply-chains?

Inadequate corrugated packaging performance can impact the image of your brand, generate negative user-experience, and result in high packaging or product return costs. Ultimately, this may impact the sustainable profitability of all stakeholders throughout the supply-chain.

H.B. Fuller supports brand owners, retail and supply-chain managers in designing corrugated packaging to solve these challenges. In doing so, we have conducted a pan-European packaging field observation study. We looked at several distribution channels for fast moving consumer goods, domestic appliances, tools, gardening products and equipment, toys, sanitary products and furniture.

Frederic Di Monte, innovation marketing manager, H.B. Fuller, will present the results of this study showing examples of underperforming packaging and highlighting common issues. Kelby Ridenour, global marketing and innovation manager,
H.B. Fuller, will present solutions to make your packaging suitable to your customers’ needs and today’s supply-chain complexities.

Join H.B. Fuller’s journey on connecting what matters and working together to improve packaging performance.

Presented by

Frederic Di Monte,

Innovation marketing manager

Frederic is focused on addressing market trends and unmet customer needs through collaborative industry-wide solutions. With his extensive knowledge of B2B marketing, new market development and innovation projects leadership, Frederic acts as a connection between industry players to enable the implementation of improved packaging solutions. He has an EMBA from Kellogg School of Management & WHU.

Kelby Ridenour,

Global marketing and innovation manager

Kelby is experienced in identifying customer needs, translating them into clear project requirements and commercializing valuable solutions for the packaging market. Kelby has a BSME from Rose-Hulman Institute of Technology, an MBA from Kelley School of Business and over 10 years of product development experience in the plastics and adhesives industries.

Key Learning Objectives

  • Recognize common corrugated packaging failures
  • Understand corrugated packaging performance and appearance requirements through the supply-chain
  • Identify solutions to improve corrugated packaging design and improve the bottom line
  • Connecting all stakeholders throughout the supply-chain to improve corrugated packaging


  • Packaging designer
  • Packaging engineer
  • Packaging manager
  • Product manager
  • Brand manager
  • Marketing manager
  • Logistic Manager
  • Supply-chain manager
  • Packaging purchaser
  • R&D Manager
  • Packaging Account Manager