The Value of Virtual Prototyping in Packaging

Sponsored by: Esko

Focused on:

  • 3d
  • Printing
  • Prototypes

Date: 8 October


Time: 3PM London/10AM New York

Saving time and money with virtual packaging design solutions

Prototyping is an important part of the packaging design process and we create prototypes for a wide variety of reasons. They might be created to test the structural integrity of the design, or to check that the design meets the marketing need or to see the visual impact of new design concepts and choose between them. But physical prototypes also have some big disadvantages. They can be time-consuming and costly to produce, eating into your lead-time and budget. And there are some specialty features we use in packaging that simply cannot be reproduced with a physical prototype.

In this webinar, we’ll take a tour of the landscape of package prototyping. Newer technologies like 3D printing and virtual prototyping have become important components in the packaging designer’s toolbox. Some of the topics we’ll cover include:

• CAD systems that are used to design packaging and create 3D models
• Acquiring 3D models with 3D scanners but also from the internet
• Review of 3D printers on the market, including their strengths and weaknesses
• Rendering software that creates highly detailed images of packaging, shelves and stores
• Virtual prototyping software that creates interactive, hyper-realistic packaging models and stores, on screen

We’ll compare physical prototyping with virtual prototyping to identify key differences, both the good and the bad. Through case studies, we’ll tell you about companies that realized a significant ROI when they implemented virtual prototyping into their packaging design and development workflow. Packaging is a 3D world – join us to learn how you can cut costs and increase speed-to-market by replacing the physical with the virtual.

Presented by

Susie Stitzel,

Solution Manager – Packaging Lifecycle Management

Susie is Esko's Solution Manager for Packaging Lifecycle Management, responsible for the creation of packaging management solutions for brand owners and design agencies. She has been with Esko for 19 years and has over 25 years of experience in the packaging industry. She also assists universities and schools in packaging curriculum development. Susie has been a frequent speaker at major industry events for the Paperboard Packaging Council, Flexographic Technical Association, Sustainable Packaging Coalition, Brand Protection Conference and the Packaging Design and Development Forum.

Michael Naughton,

Solution Architect

Michael has spent 11 years with Esko in a variety of technical and management related roles. In his current position of Solution Architect, Michael works closely with major brand owners to deliver online collaboration and artwork approval solutions through the entire packaging supply chain. He has a passion for 3D virtual prototyping and cutting edge digital print technologies. Michael's previous experience was in the Gravure & Flexographic industries, where he gained extensive knowledge of prepress and automated workflows. He holds a Bachelor of Arts Degree in Graphic Design from the University of Newcastle in Australia.

Key Learning Objectives

  • Review the software solutions that are used for packaging design
  • Learn how 3D printing technology can be used to create physical packaging prototypes
  • Understand new 3D technologies for modeling virtual packaging prototypes
  • See how companies are saving time and money today with virtual prototyping


  • Brand Manager
  • VP/Director of Packaging
  • VP/Director of Manufacturing
  • VP/Director of Procurement
  • Creative Director
  • VP/Director of Innovation
  • Sustainability Officer
  • Heads of Packaging
  • Project/Traffic Managers for Packaging