The Essentials of Effective Packaging

Sponsored by: Essentra Packaging

Focused on:

  • Brand
  • Strategy
  • Growth

Date: 22 October


Time: 3PM London/10AM New York

Providing pack functionality to meet consumer needs and drive product sales

Our research tells us that packaging can be a significant frustration to consumers and can affect purchase behaviour. Packs that are not simple to open or do not have the functionality a consumer would expect can lead to disappointing product experience and consequently inhibit growth in sales. Pack functionality should be a key part of brand strategy for food and drink brands.

In our webinar we will summarise the findings of our research and outline the functionality we can deliver as part of the packaging technology toolkit within our ‘Open, Close, Inform Protect’ themes. We will discuss the opportunities to utilize the various technologies to engage consumers positively and drive brand growth.

Find out how our global capability and resources in R&D, Operations, Design Studio and diverse print capabilities position Essentra as your go to partner for packaging and securing solutions.

Open, Close, Inform, Protect – We are Packaging Resolved

Presented by

Robert Sykes,

Commercial Development Director - Packaging & Securing Solutions

Robert Sykes is the Commercial Development Director of Essentra Packaging & Securing Solutions.

Robert’s responsibilities include the marketing, development and innovation of packaging products which deliver benefits to consumer and healthcare markets.

Combining pack functionality with creative design and print, Essentra’s ‘Packaging Resolved’ positioning emphasises four core themes – Open, Close, Inform and Protect – and its cartons, leaflets, foils, tapes, labels and seals can combine to provide all or just one of these benefits.

Robert joined the company in June. He previously worked for Amcor Flexibles in the fresh food sector and, before that, Tate & Lyle Food & Industrial Ingredients. He holds a BSc (Hons) degree in Agricultural and Food Science from The University of Nottingham.

Key Learning Objectives

  • Learn more about the common consumer frustrations
  • Understand the impact of common consumer frustrations
  • Appreciate technologies that are available to build differentiation
  • See what functionality can be developed for packaging


  • Head of Packaging
  • Packaging Technologist
  • Packaging Buyer
  • Marketing