The Economics of Digital Print in Corrugated Packaging

Sponsored by: HP Inc.

Focused on:

  • Digital Print
  • Economics
  • Corrugated Packaging

Date: 17 April


Time: 3PM London/10AM New York

A look at the three pillars of economics

Digital print is starting to have a real impact on the way that graphics are applied onto packaging; particularly on corrugated packaging. Brand owners are very aware of the power of digital print and its ability to offer targeted messaging, shorter runs and bolder marketing campaigns. However, for a converter to enter the world of digital print on corrugated there is quite a lot to get to grips with before you begin!

In this, the second webinar in a series of four, we will cover The Economics of digital print. Focussing on the ‘how and why’ from an economic perspective, this seminar will allow senior management as well as sales and production managers to understand the complexities of implementing digital print into their business.

Guest speaker, Santi Prats, will focus on how HP helps prospective digital adopters to run their own total costs of ownership and breakeven curves, taking into account real data from these customers. We will discuss 3 pillars that justify the investment in a digital press: cost savings, operational savings and increased revenues. He will demonstrate, in a very transparent way, that, depending on some key factors, the investment can be justified with one or all the pillars.

Presented by

Santi Prats,

Economic Consultant, Corrugated Packaging - HP EMEA

Santi supports customers in their journey from analog to digital printing, from the perspective of Total Cost of Ownership and Return on Investment of the various HP solutions in the corrugated packaging space. After completing a study of the customer’s portfolio of jobs, run lengths and current printing technology, customers can choose the optimal solution and understand the associated benefits of the digital migration.

Santi is based in Barcelona and has an EMEA scope. He brings more than 20 years of experience in finance and business planning positions, of which the last 12 in HP's Graphics Solutions Business.

Dan Brunton,


Publisher of International Paper Board Industry, Digital Print For Corrugated and Folding Carton Industry, Dan Brunton has been reporting on the global packaging industry for almost 25 years.

Key Learning Objectives

  • Understand how to reduce print costs with digital
  • Learn how digital can provide operational costs
  • Understand how digital can unleash new sources of Revenues with higher margins


  • Heads of Corrugated Packaging
  • Business Development Manager
  • CAPEX Manager
  • Innovation Manager
  • Production Manager
  • Marketing Manager
  • Marketing Director
  • CEO
  • CMO
  • Sales Manager
  • Sales Director