Set, Score, Evaluate – Color Results Simplified
Sponsored by: X-Rite Pantone
- Brand Packaging
- Color Management
- Color Quality
Date: 4 October
Time: 3PM London/10AM New York
Pass/Fail assessment for packaging in a single number
It is not easy to evaluate printing results, but sometimes you just know the color you specified is wrong.
As a Brand Owner, are terms like dot gain, density, or delta E a little foggy to you? In fact, you just want to make sure you are getting what you are expecting. Or as a printer, do you have difficulty in explaining your metrics to your customers?
In this webinar, you will learn about the finer points of building a reporting and evaluation strategy for color in your brand packaging through a scorecard system. The scorecard is designed to simplify and level-set the way brands receive print and color quality reports. We will step you through a streamlined system that takes complex analyses and boils it down to a single number. The best part, it is immediate and actionable, before you have your moment of truth on the shelf.
Today's packaging designs require a new workflow, one that reduces the complexity of the color management process. Understand how to compare and determine the supplier of your packaging workflow that deserves your attention and investment and evaluate the quality of your production, either in a single site or multiple sites.
With the support of a clear reporting and communication system, you will get to the color that you set. Become aware of all of the benefits of scoring and evaluating your production, and learn how to do it in a simple and effective way. Register today!
Brian Ashe brings 25 years of experience to the field of color management. Brian applies his expertise in color reproduction across a variety of industries including graphic arts, packaging, textiles, plastics and inks.
Working with a client base as diverse the Metropolitan Museum of Art, Procter & Gamble, NASA’s Jet Propulsion Laboratory and DreamWorks. Brian teaches clients about setting standards, communicating color, and process control.
Brian has presented papers at a variety of color conferences such as Clemson University, FFTA, GATF, and been a guest lecturer at RIT and Parsons School of Design.
Brian's background in Quality Assurance, ISO certification and print production gives him a unique perspective on customer needs.
Global Director of Sales for Packaging & Brand
Cindy Cooperman is X-Rite Pantone’s Global Director of Sales for Packaging & Brand. In this role, she is responsible for leading a global sales team focused on delivering value and solutions to the packaging supply chain to include brand owners, designers, premedia partners, packaging converters and ink companies. She brings together companies, people and ideas to help the relevant players in the packaging industry adopt new technologies in practical and profitable ways. Cooperman joined X-Rite in 2012 from the Eastman Kodak Company, previously Creo Products, where she held a several sales and technical positions in the Packaging and Strategic Accounts segments of the Graphic Communications Group. She delivered exceptional performance levels during her 13-year tenure with the company. She is a graduate of Ryerson University with a Bachelor of Technology in Graphic Communications Management. She also completed the Project Management Program and a Finance and Accounting program at the DuPree College of Management at the Georgia Institute of Technology.
Key Learning Objectives
- Understand how to assess your packaging supply chain globally using a score card system
- What is a scorecard and how does it relate to my printing?
- Learn the key elements of scoring understanding how the score was calculated
- Compare suppliers and gain a metric to evaluate printing objectively rather than anecdotally
- Brand Manager
- Marketing VP/Director
- VP/Director of Packaging
- VP/Director of Manufacturing
- VP/Director of Procurement
- Creative Director
- VP/Director of Innovation
- Sustainability Officer
- VP/Director/Manager of Supply Chain
- Heads of Packaging
- Project/Traffic Managers for Packaging