Putting “Heart” Into Packaging

Sponsored by: HP/ Ferrari Innovation Solutions LLC

Focused on:

  • Reinventing
  • Packaging
  • Brands

Date: 5 November


Time: 10AM New York/3PM London/11PM Singapore

Pursuit of packaging innovation (part I)

Following on from the success of the first hp webinar on digital packing, hp are proud to present the 'Pursuit of packaging innovation (part I)'.

Proliferation of sku's, a constant stream of marketing promotions, color management and need for inventory management all create increased complexity. Most brand package print supply chains are reaching a point of collapse. Many brands just end up compromising on their program scope in order to meet lengthy analog deadlines and fall short of their desired goal.

Brands need agility from their supply chains to move from one marketing promotion to another or leverage event opportunities on package. Packaging is now more important than ever in the marketing mix and offers great value to provide relevancy, engagement and interaction with consumers.

There are numerous innovations, both sustaining and disruptive in technology and software making automated workflows a reality. Learn "what's possible" and how brands should be reinventing their package print supply chains to help grow their brand.

Presented by

Mike Ferrari,

Founder/President – Ferrari Innovation Solutions, LLC

Mike is focused on innovation in packaging and printing, coaching worldwide Consumer Product Companies to delight consumers and grow their brands. Mike also works with Printers/Converters to educate, guide and inspire them to transition in this digital age.

Guest lecture professor at the University of Florida and within industry teaching “Reigniting Growth Through Leadership & Innovation”.

Mike completed a successful career as a Global R&D Assoc. Director of Packaging & Print Decoration Development, with thirty-two years at The Procter & Gamble Company.

He delivered initiatives to the marketplace for some of the world's leading billion dollar brands. He is the winner of the prestigious 2009 and 2010 DuPont Packaging Innovation Award.

Key Learning Objectives

  • Understand multi shopper channels
  • Learn what's possible with package printing technology that was never possible before
  • Discover common struggles taking place with analog supply chains
  • Review what you can do to get started and begin piloting and strategizing your package printing future


  • Brand Marketers
  • Brand Managers
  • Heads of Research and Development
  • C Levels
  • Creative Graphic Designers
  • Marketing Agencies
  • Packaging Engineers