Package Coding and Marking with HP Thermal Inkjet Technology

Sponsored by: HP Speciality Printing Systems and inc.jet company

Focused on:

  • Marking Trends
  • Coding Technology
  • Print Solutions

Date: 19 May


Time: 3PM London/10AM New York

Things you really need to consider in Coding and Marking in Packaging

With ever changing regulations in many industries and the driving force of cost reduction, the need to understand coding and marking systems becomes more essential in helping with your risk management and supply chain effectiveness. Coding and marking tends to be at the end of the manufacturing process and consequently often provokes little interest or understanding of its importance and benefits.

This webinar will introduce the HP Thermal Inkjet technology (HP TIJ) and will also cover other major print technologies – Piezo, CIJ and Thermal Transfer – presenting their strengths and weaknesses, how they work in the packaging environment and the total cost of ownership (TCO) for each.

To illustrate the points, real life examples will be shown together with the business rationale behind the end users decision, for printing directly on the product's primary packaging. New regulations that have wide ranging impacts will also be discussed, including UDI (Medical Devices), PTI (Food) and Track and Trace (Pharmaceutical).

Purchasing decisions for coding equipment and machinery used in the packaging industry are swayed more and more by indirect costs and regulations. Many professionals in the industry are now realizing that a little knowledge in this field goes a long way in helping to reduce costs and increase opportunities and efficiencies.

Join this webinar to learn about the value and benefits of utilising HP TIJ coding and marking systems to the overall packaging needs of your business. Real life examples will be discussed and critiqued with the goal of improving your supply chain effectiveness.

Presented by

Kurt Kolinski,

Director of Product Marketing HP – Specialty Printing Systems

Kurt Kolinski brings 15 years of marketing, strategy and finance experience across multiple industries and markets. He joined HP four years ago as a Strategist for the Graphics Solutions Business helping develop HP’s push into labels and packaging and continues those efforts now in the Specialty Printing Systems group. Prior to joining HP in San Diego, Kurt was a management consultant in New York City and San Francisco, and he received his MBA from UC Berkeley.

Martin French,

Marketing Director, inc.jet

Martin French brings over 35 years of high technology B2B marketing in the USA and internationally, working with companies small and large. Prior to joining inc.jet over 9 years ago, Martin started up and ran his own internet company with multiple locations across the USA. Before that he lived in Paris, France and London, working as the Marketing Director for Alcatel, a Global 500 company. His understanding of the package coding arena spans both products and processes and he regularly presents webinars on the subject of cost savings in package coding, total cost of ownership solutions, regulatory traceability initiatives and much more.

Key Learning Objectives

  • Drive Awareness of HP TIJ technology in package coding and marking. Showcase case studies to show that HP TIj a viable coding solution for primary package coding
  • Showcase successful case studies of HP TIJ technology together with partner printer replacing mainstream CIJ technology in primary coding
  • Showcase partners HP TIJ solution in exciting applications and how it benefited end users


  • C-Level Executives
  • Owners
  • Production Managers
  • Maintenance Managers
  • Plant Managers
  • Factory Managers
  • Product Managers