Outcomes-Driven Pharmaceutical Packaging

Sponsored by: Design Partners

Focused on:

  • Packaging Design Processes
  • Pharmaceutical

Date: 12 June


Time: 3PM London/10AM New York

Pharmaceutical Packaging Design

The pharmaceutical and medical device industries are going through a transformative shift from volume-based outcomes to value-based outcomes. This has required a change in reimbursement strategy to include placing the patient at the centre of their agendas. Design Partners present points of view on how to build greater patient engagement and brand differentiation.

The Webinar will explore a process-driven methodology for packaging design, development and transition to manufacturing. With the objective of building user engagement, the process will detail primary research methodologies to empathetically understanding user needs and barriers to use, combined with behavioural science and human factors engineering as developmental pillars to inform the design process. Understanding the importance of a patient care approach and the need to support the therapeutic alliance, which enables a high quality engagement between healthcare professional and patients for better outcomes.

The webinar will cover topics like; The importance of sensory engagement in the design to encourage greater engagement and to increase value perception; Understanding the need for experience prototypes in the development process for human factors analysis and technical development; The importance of early packaging vendor engagement for maintaining design.

Presented by

Eugene Canavan,

Medical Design Director at Design Partners

Eugene Canavan is an industrial designer and HFE specialist who has worked in consumer and medical product development for 23 years. He is the director of the Healthcare team at Design Partners, a strategic product & interaction design consultancy. Eugene is a visiting lecturer for the medical device design course at the National College of Ireland, Dublin University Bio-engineering and external examiner at CIT design-core, Ireland. Eugene is currently mentoring a PhD in Human Factors Engineering of surgical devices at University of Limerick.

Cormac Ó Conaire,

Creative Director at Design Partners

Cormac Ó Conaire is Creative Director & Partner at Design Partners. With a focus on designing future product experiences, he has designed several world best-selling products in partnership with his clients. Cormac has received over 50 international accolades in industrial, interaction, digital and strategic design.

Key Learning Objectives


    • Pharmaceutical packaging professionals
    • Pharmaceutical program managers
    • Pharmaceutical Marketing
    • Medical Device Development and Packaging