Webinar: Omni-Channel Marketing Campaigns at the Speed of Digital

The connection between a digital and printed marketing campaign with a physical instore experience that boosts brand engagement

The Physical Experience

Staying relevant to consumers is key to success. In today’s omni-channel approach to reaching end-users the physical aspects of a marketing campaign are often the most time-consuming and can easily delay new product launches.

From decision to production of packaging, window displays, even direct mails, for example, can take weeks or months rather than days. But there is little doubt that the customer experience of touch and feel are invaluable.

Digital production technology can ensure consistency of brand messaging throughout all the media, providing an answer to the highly competitive environment where consumers are faced with a myriad of purchasing environments.

Bringing the responsiveness of digital reaction to the world of the physical is essential to ensure relevance.

Register for the webinar to find out how Highcon digital cutting and creasing technology can extend an omni-channel campaign into a meaningful in-store Experience.