The connection between a digital and printed marketing campaign with a physical instore experience that boosts brand engagement
The Physical Experience
Staying relevant to consumers is key to success. In today’s omni-channel approach to reaching end-users the physical aspects of a marketing campaign are often the most time-consuming and can easily delay new product launches.
From decision to production of packaging, window displays, even direct mails, for example, can take weeks or months rather than days. But there is little doubt that the customer experience of touch and feel are invaluable.
Digital production technology can ensure consistency of brand messaging throughout all the media, providing an answer to the highly competitive environment where consumers are faced with a myriad of purchasing environments.
Bringing the responsiveness of digital reaction to the world of the physical is essential to ensure relevance.
Register for the webinar to find out how Highcon digital cutting and creasing technology can extend an omni-channel campaign into a meaningful in-store Experience.
Shelagh started out at Scitex when digital prepress was in its infancy. Since then she has been involved in numerous digital revolutions and now works at Highcon - bringing the digital revolution to finishing!
The underlying theme throughout her years in Marketing has been the ability of technology to influence buying habits, disrupting and transforming different traditional markets.