Expanding the Economic Impact of Digital Inkjet Label Presses
Sponsored by: Memjet & New Solution
- Digital Printing
- Customized Graphics
- Label Production
- Digital Printed Labels
- Digital Printed Packaging
Date: 14 November
Days to go: 23
Time: 3PM London/10AM New York
Calculating ROI on printing labels using a Single In-Line Digital Workflow vs. Flexo Press Systems
In today’s “everyone-is-unique” or “on-demand” economy, digital printing technology is directly impacting the way consumers invest and engage with their favorite brands.
Brand owners are no stranger to the effect high-quality, customized graphics and messaging on their product labels play in fostering a customer’s loyalty. But investing in an in-house digital label printer and proving shorter-runs and personalized messages can have a positive economical impact on your business may sound unfeasible when you consider the barriers of media cost and profitable run lengths vs. your analog assets.
In this webinar, we’ll share how companies can affordably invest in a digital inkjet label production printer to deliver competitive label production in-house and receive a positive return on investment as quickly as [6 months]. Together, your sales, marketing and production teams alike, will understand the economical answers of “how,” “why” and “when” you should implement digital label print equipment into your business.
General Manager, Industrial Solutions, New Solution
Leading the webinar and sharing his expertise will be Manuel Martinez, General Manager of Industrial Solutions at New Solution located in Portugal. Manuel has over 20 years of professional experience developing advanced label and packaging technologies. His natural ingenuity and in-depth knowledge of the European production label market makes him invaluable in helping develop new single-in-line digital inkjet label print systems at New Solution.
General Manager, Desktop and Mini Press Systems, Memjet
Co-speaking on the webinar and sharing her production label expertise will be Kim Beswick, General Manager of Desktop and Mini Press Systems at Memjet. Kim is a Stanford MBA graduate with over 20 years of experience in label and packaging solutions and innovative technologies. She has been instrumental in leading the Memjet Office business unit’s marketing and business strategies.
Key Learning Objectives
- Learn the current trends in label printing with an emphasis on media cost and digital vs. analog technology capabilities
- Review the values and barriers of digitally printed labels
- Understand how to overcome media cost issues associated with aqueous inkjet printing and expand the range of opportunities for digitally printed labels
- Packaging Converters
- Label Converters
- Label and Packaging Suppliers
- Heads of Label Companies
- Commercial Printers
- Production Managers
- Packaging Engineers
- Packaging Designers
- Heads of Innovation
- Heads of Operations
- Marketing Directors
- Marketing Managers
- Procurement Directors
- Sales Managers