Cost vs. Value – How To Monetize Digitally Printed Packaging

Sponsored by: HP Inc

Focused on:

  • Printed Packaging
  • Packaging Converters
  • Printed Labels

Date: 27 June


Time: 3PM London/10AM New York

Calculating ROI on packaging decoration using HP’s simple and practical ROPDI tool


Many brand owners and packaging converters are already aware of the added value that digital printing offers for packaging, particularly for niche and short-run applications and with proven effectiveness at driving consumer engagement and on-the-shelf differentiation.

But, once the subject of unit cost for mainstream applications is raised, enthusiasm often declines, typically because of the difficulty to translate the added value of digitally printed packaging into more profit for the company. As a result, brands may be prevented from leveraging the full power of their packaging.

Learn how to quantify the value of digitally printed packaging

HP has developed a unique and practical ROPDI (Return on Packaging Decoration Investment) tool that removes much of the guesswork around evaluating the added value of digitally printed labels, flexible packaging, folded cartons or corrugated packaging.

In this webinar, HP will show how brands and converters can calculate the ROI of a digitally printed packaging project while addressing the specific values for the different stakeholders within a brand.

Join this webinar to learn how to calculate for yourself, on a case by case basis, the return of digitally printed packaging.

Presented by

Jan Van Daele,

WW Brand Innovation Manager, HP Graphics Solutions Business, HP Inc.

With HP’s Graphic Solutions Business division since 2006, Jan Van Daele had assignments in the Scitex, Indigo and PWP Inkjet Web Press organizations as Strategic Marketing Director, Business Development Manager and Strategic Account Manager. He then joined the Worldwide Strategy & Market Development team as Brand Innovation Manager, helping brand-owners and retailers with the economics of a move into digital printing. Before HP, he held management functions in R&D and Marketing at Agfa, Xeikon and Nipson.

In his 35+ years career in print technology, he has been at the forefront of the digitalization of the graphics industry. Combining technological expertise with market understanding, he was involved in many breakthrough initiatives in digital imaging and printing.

Doris Brown-McNally,

Global Brands Business Innovation Manager, HP Inc.

For close to 40 years Doris has been recognized in the printing, textile and plastics industries as one of the foremost experts on color, a crucial element in corporate branding and identity. Her greatest strengths are her passion, creativity, drive and leadership. She thrives on challenges, particularly those that expand the company’s reach.

As a highly sought-after speaker for the industry, she devises and presents motivating and educational presentations, sharing digital print capabilities and brand use stories worldwide.

Key Learning Objectives

  • Understand the main values of digitally printed packaging
  • Learn about the four inside sources for funding a digitally printed packaging project
  • Learn how to use HP’s ROPDI tool for calculating the return of digitally printed packages


  • Brand Managers
  • Packaging Designers
  • Designers for Brands
  • Product Marketing Professionals
  • Production Managers
  • Safety Experts
  • Sustainability Managers
  • Procurement
  • Logistics
  • Marketing
  • Advertising Agencies
  • Financial Controllers
  • Graphic Designers for Packaging