Convert to Value in the Digital World

Sponsored by: Highcon Systems Ltd

Focused on:

  • Printers
  • Packaging
  • Brands
  • Digital

Date: 21 October


Time: 3PM London/10AM New York

How Digital Converting can add value to the post-print process enabling new business opportunities

Printers, converters, brand owners and retailers are all faced with an ever-increasing requirement for rapid responsiveness to a constantly changing need for targeted products guaranteed to find favour in consumers' eyes. This translates into constant innovation, versioning, and rapid turnaround.

All along the supply chain these challenges are changing the business of the participants. Printers have to innovate in order to survive, producing shorter runs, more rapidly, to retain their customers and gain new ones. Converters have to cope with the incursion of digital print into packaging, the demand for mass customization and extremely rapid supply to their clients. Meanwhile brand owners and retailers handle massive numbers of SKUs and shorter shelf time, to ensure consumers get what they want when they want it.

This webinar will introduce you to the world of digital cutting and creasing –applying all the benefits of digital technology to the traditional bottleneck in the process – the conventional die.

We will explain how the Highconâ„¢ Euclid performs the cutting and creasing processes, digitally, on a wide range of substrates, enabling infinite design flexibility and differentiation for brand owners and retailers, and process efficiency for printers and converters to produce packages, greeting cards, folders, promotional items, etc.

If your business understands the need for innovation, responsiveness and delivering value to your customers, then join this webinar.

Presented by

Mr. Nigel Tracey,

Highcon International Sales Director

Nigel Tracey has 25 years’ experience in printing and packaging and particularly in the folding carton and corrugated board industries. Nigel has held various senior sales and marketing positions, most recently as Head of Sales for the sheet-fed business unit at Bobst Group, where he was responsible for the global sales network and sales operations. Nigel is based in Switzerland.

Key Learning Objectives

  • Understand profitable digital cutting and creasing for short runs
  • Understand design flexibility and last minute editing and changes
  • Learn further about supply chain flexibility
  • Maximise business opportunities – new applications and customers


  • Packaging - C Level and Technical Managers
  • Brand Owners – Marketing Managers
  • Retailers - Marketing
  • Packaging Designers
  • Printers – Commercial
  • Promotional – C level