Learn how packaging, as the key consumer communication element of your integrated marketing strategy, is changing through big data, marketing efficiency, innovation and more
The usage and importance of packaging as a consumer communication channel has never been more important. Add to this the fast changing environment surrounding packaging management and you have an interesting mix that leads to ever increasing numbers of SKU’s hitting the store shelves with ever decreasing lifecycles.
In this webinar we will discuss the key factors influencing packaging management (governmental, consumer demands, retailer needs and technology change). Looking at challenges and trends whilst showcasing relevant examples of what good looks like.
We will discuss how brands can leverage people, process and supporting technology to take advantage of the presented trends, aiming to give attendees some practical takeaways that you can action in your company.
This webinar is a must-see for change agents in marketing, packaging and technology, and is a great opportunity to learn and discuss the trends that will impact your packaging management strategies in 2016.
Global Business Development, Brand Management
John Elworthy joined Esko in 2003 and is responsible for Esko’s Global Brand Owner Business. Previously he held various sales, pre-sales & marketing roles within Esko and has an extensive background in the printing & packaging industry, having worked formerly with other leading industry suppliers and agencies. John is currently pursuing an Executive MBA at Warwick Business School.
Jan De Roeck,
Director, Solutions Management
Jan De Roeck leads and coordinates the market research and market visibility activities at Esko. From its headquarters in Gent, Belgium, Jan is actively involved in creating marketing content supporting the go to market process for Esko solutions. Jan is a frequently asked speaker and moderator at various international seminars, events and trade conferences and represents Esko at different professional trade associations.