Brand Color Management for Global Packaging Production

Sponsored by: GMG Color & matchmycolor

Focused on:

  • Brand
  • Color
  • Proofing
  • Packaging

Date: 17 September


Time: 3PM London/10AM New York

Minimizing Time to market and Optimizing Brand Color Conformance and Equity in Plastic and Print

Are you wondering how you can manage your brand colors to ensure global consistency and efficiency throughout the global packaging supply chain ā€“ from design to print?

Today, more than ever, companies need to get their products to the shelf fast. They also have high expectations as regards brand color compliance, an important element of brand equity. The packaging supply chain is constantly looking to optimize processes to meet their requirements.

Rapid advances in spectral color technology now enable brand management companies and all key players in the color supply chain to replicate brand colors accurately all over the world, whatever the application, print technology or substrate.

This webinar will explore ways of using progressive color matching systems at all stages of packaging production from design, through proofing, right to ink supply, printing and quality control.

Join us and make some exciting discoveries. How can integrated systems help to facilitate, and accelerate color management and improve final results? How can the design stage be incorporated in the supply chain? How can advanced spectral prediction algorithms be used for proofing and to ensure a better match between a signed contract proof and the final product? How will master and dependent standards enable all suppliers to match brand colors within defined tolerances?

To find out the answers to these and many more questions, be sure to register today for this free webinar.

Presented by

Judy van de Langkruis,

Managing Partner, matchmycolor LLC

Founded matchmycolor LLC in March 2009 together with Dr. Michael Jakobi; following the management buyout of the Colibri software and color management business from Ciba Specialty Chemicals, now part of BASF. Responsible for developing the global business for color software solutions, which ensure consistent and accurate color management and communication in a wide range of applications. Judy has more than 20 years' experience in specialty products for the plastics, inks, printing and coatings industries; this includes brand color management.

Website: www.matchmycolor.com

Victor Asseiceiro,

Director Business Unit Packaging, GMG Color

Victor is responsible for Software Solutions in the Business Unit Packaging. He works with major Brand management and prepress companies to integrate color management solution and to define GMG's color management strategy for packaging.
Victor has been with GMG since 2004, and is holding a degree of the Media University Stuttgart in Print and Media technology. He has 20 years of experience in the Printing and Prepress industry.

Website: www.gmgcolor.com

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Key Learning Objectives

  • Discover how technology can enable accurate matching and efficient communication of color.
  • Find out what is required to define colors accurately and ensure brand consistency.
  • Learn why spectral definition of brand colors is important during the design phase.
  • Understand how new software solutions will align all participants in the color supply chain.


  • Brand Director/ Brand Manager
  • Global Design Manager
  • Senior - / Design Manager Packaging
  • Product Design Manager
  • Design Manager
  • Print Quality Manager
  • Global Production Manager/R&D
  • Brand Quality & Development Manager
  • Group Packaging Technologist