Putting patient convenience first: Creating next-generation product access support programs that drive engagement and utilization

Sponsored by: Covance

Focused on:

  • Patient Convenience
  • Patient Support

Date: 5 December


Time: 4PM London/11AM New York

Examining trends in patient support programs and how an integrated hub, field and laboratory services approach can drive product adoption and compliance

“Convenience” for patient and providers is the new benchmark standard for go-to-market strategies in support of product receptivity. During this webinar you’ll learn about how integrated service approaches are improving patient engagement and compliance, eliminating barriers to prescribing and utilization, and providing enhanced commercial insights for manufacturers.

This emerging benchmark standard seeks to empower patients to have ownership of their treatment through an understanding of the necessary steps associated with being prescribed a new therapy - from where to go to get lab testing, resolving reimbursement concerns, acquiring the new treatment and having access to someone to help work through concerns.

Providers, too, stand to benefit from this “next generation” approach by seeking to remove much of the traditional administrative burden that sits with providers, including coordination of laboratory tests and appropriate responses, managing reimbursement complexities, etc., further enhancing access for patients.

Finally, for manufacturers, the integration of these services offers the possibility of providing a single dashboard to enable greater visibility of the continuum of care experienced by patients, providing powerful market adoption and compliance insights, and ongoing market monitoring.

Presented by

Jennifer Perez,

Account Director, Covance

Jennifer Perez specializes in the development, management and strategic guidance of reimbursement support, patient assistance and laboratory monitoring programs for pharmaceutical products. She provides strategic counsel to clients regarding opportunities for program enhancements and new service, and works to establish efficient, patient-centric programs that provide her clients with a strategic, competitive advantage in the marketplace. Ms. Perez has been with Covance for over 9 years and received a B.A. in Spanish Language from the Pennsylvania State University.

Joe Sinning,

Associate Vice President, Corporate Patient Service, Corporate Supply Chain Operations

Joe Sinning has been employed with Laboratory Corporation of America (LabCorp) for over 17 years. Joe Sinning currently serves as the Associate Vice President, Corporate Patient Services and is based in Cape Girardeau, MO. In his current role Joe Sinning serves as the Director of Patient Services responsible for processes, procedures, standardization and performance management in the LabCorp Patient Service Centers (PSCs).

Key Learning Objectives

  • Implement fully integrated end-to-end patient-centric product access support programs that improve product receptivity
  • Improve patient and provider engagement and compliance by reducing their reimbursement and lab testing burdens
  • Achieve faster patient access and greater adherence to therapy via enhanced technology and expertise that empowers all stakeholders
  • Enhance commercial insights via intelligent dashboards that span prescriber, lab testing and adherence data


  • Director or VPs of:
  • Market Access
  • Patient Support
  • Patient Support Strategy
  • Market Access and Patient Support
  • Managed Markets Strategy & Operations
  • Reimbursement and Market Access
  • Reimbursement and Patient Assistance
  • Brand Management
  • Patient Marketing
  • Payer Marketing
  • Marketing and advertising