Webinar: Observational Studies: Improving Outreach by Complementing Classic Tools
Sponsored by: Medidata GmbH
Focused on:
Date: 27th September
Days old: 4880
Time: London 3PM / New York 10AM
Non-interventional tools to accelerate your product’s market penetration
Observational studies are a proven tool for helping establish a product post-launch. However, the field is far from static: a range of non-interventional study tools can be used to guide the target audience’s attention before market entry, and to consolidate motivation in the post-launch phase.
Join our webinar for an update on non-interventional studies (NIS)! We will cover the current NIS landscape, introduce you to the possibilities of screening and survey tools, demonstrate how NIS-specialised EDC systems can increase a project’s efficiency and transparency, and show you examples of how individualisation services can intensify and consolidate the interaction with the users out in the field.
Presented by
Isabel Kloer, MD, MSc ,
Vice President, Business Development at MEDIDATA GmbH, Germany
Isabel Kloer joined MEDIDATA in January 2005 after several years in neuroscience research and internal medicine. Her responsibilities have included medical advice, study development (investigator-initiated and sponsor-initiated), and more recently pharmacovigilance services. She has been involved in business development since 2008 and is currently VP of business development at MEDIDATA.
Tanja Fielenbach, PhD,
Head of Non-Interventional Studies at MEDIDATA GmbH, Germany
Tanja Fielenbach joined MEDIDATA in February 2000 and has worked on project management, analysis, and drug safety issues. She is adept in paper-based as well as EDC studies and has gathererd wide experience in a variety of indications, particularly in cardiovascular diseases, gastrointestinal/metabolic diseases, neurology, oncology, ophthalmology, radiology, respiratory diseases, and urology/gynecology. She is head of the non-interventional study group since 2009.
Key Learning Objectives
- How the power of observational studies can be augmented by electronic data capture and lag-free reporting
- How pre-study screening activities can bring studies on track by focusing your efforts precisely on the target audience
- How market surveys by study service providers can help localise specialist participants and help shape subsequent studies
- How individualised study services can increase investigator commitment and support your sales force
Audience
- Senior Executives
- Departmental Heads
- Directors
- Chief Scientific Officer
- Director of R&D
- Outsourcing Manager
- Outsourcing Director
- Sourcing Manager
- Marketing Manager
- Study Manager
- Clinical Manager
- Project Manager
- Medical Director
- Medical Advisor