Fixing the Leaky Patient Recruitment Funnel
Sponsored by: Covance
- Cinical Studies
- Trial Sponsors
Date: 29 October
Time: 3PM London/11AM New York
Applying Data Insights to Improve Patient Recruitment and Retention
As clinical studies get more complex and pressures to deliver increase, trial sponsors are seeking more efficient ways to execute studies. Patient recruitment has long been considered and continues to be the most daunting pain point in clinical trials, accounting for roughly 40% of the time and cost for study completion. The loss of patients through planning, screening and execution of the study is not only costly, but it can also significantly delay or even prevent the successful execution of an otherwise valid study.
To increase efficiencies and stop the “leaky” patient recruitment funnel, we need to address these long-standing challenges with a new approach. The use of data to drive smarter decision-making is an important way of supporting a study’s end goals, but with so much talk in the industry surrounding data, deciphering which data matters is essential.
In this webinar, we will share how to leverage data to “seal” the leaks and produce better outcomes in patient recruitment. Specifically, we discuss how to:
- Increase awareness among the general population who fit the inclusion and exclusion criteria
- Select sites that support your recruitment goals
- Decrease the burden on patients to increase participation and retention rates
Senior Director, Clinical Informatics
Michelle leads the Data Analytics group within the Covance Data and Technology organization. The group uses the latest methods and develops new approaches to statistically and computationally analyze and model Real-World Data and drug development data to assess safety and efficacy of new compounds. She also oversees the building of software prototypes to support the wider Feasibility, Recruitment & Engagement organization. Michelle has more than 30 years of experience in pharmaceutical research and development. She holds an MSc in Statistics with Applications in Medicine from the University of Southampton.
Associate Director, Global Patient Recruitment, Engagement & Innovation
Melissa brings 20 years of industry experience including a tenure at a global award winning vendor agency, creating recruitment programs for all phases of studies including paediatric, rare and hard-to-reach patient populations. Melissa engages all of Covance's propriety data set to harness the benefits of applying innovative solutions toward successful patient recruitment and retention solutions whilst driving health literacy and patient-led trials to reduce study burden and facilitate the study into everyday life.
Key Learning Objectives
- Learn the root causes of inefficient patient recruitment and retention
- Understand which types of data can inform more effective patient recruitment
- Learn how to leverage data to improve study outcomes
- Clinical Operations
- Chief Medical Officer
- Chief Development Officer
- Medical Director
- Operational Director
- Clinical Development Director
- Clinical Development Manager
- Procurement Manager