Design for circularity and recyclable packaging solutions
The idea of materials in a circular loop is quite simple: valuable raw materials should be processed to create new materials when a product reaches the end of its life. The best scenario would be that products are designed to last longer or to be reused. In this webinar we want to give you a brief understanding of how paperboard contributes to circularity and how you can design your packaging with recyclability in mind.
The event will be attended by Elin Li from Holmen Iggesund, Anders Nyrén from Fiskeby and Mats Linder from Stena Circular Consulting. Holmen Iggesund is the premium paperboard company for purposeful solutions, inviting customers and partners to be part of creating the next generation of sustainable packaging solutions and graphical applications. Fiskeby is one of Europe’s leading packaging board manufacturers using 100% recycled fibre and Stena Circular Consulting supports companies in creating more circular solutions. The event will be moderated by Jane Skelton. Jane has more than 20 years’ experience of retail packaging and has worked as Head of Packaging at both Sainsbury's and Marks & Spencer. Today she runs her own agency helping brands with sustainable packaging and works as commercial manager for OPRL, a non-profit company promoting the recycling of packaging.
We are looking forward to a productive dialogue offering new insights and involving our customers different perspectives and experiences.
Presented by
Elin Li,
Manager Insights & Co-design
Elin Li joined Holmen Iggesund in 2017 and has more than 10 years’ experience of the packaging industry. She has a broad experience from strategy, commercial and sustainability initiatives and is today responsible for Holmen Iggesund’s Insights & Co-design solution. She is passionate about circular economy and consumer experience and sees a bright future for renewable materials from wood products.
Mats Linder,
Head of Consulting
Mats Linder is one of Europe’s most experienced circular economy consultants. He has worked with the Ellen MacArthur Foundation since 2014 and was previously a management consultant at McKinsey & Company, where he helped develop early models of circularity to support industry. Mats spends most of his time working on how companies can initiate and drive transformation towards a circular economy. He holds a PhD in physical chemistry and a MSc in Chemical Engineering from the Royal Institute of Technology (KTH) in Stockholm.
Anders Nyrén,
Marketing & Sales Director
Anders joined Fiskeby in 2001 and has more than 25 years’ experience from the fiber-based packaging industry. Helping End-users choose a cartonboard fit for purpose has been a strong mission through the years. Today this choice is more important than ever before.
Jane Skelton,
Jane has more than 20 years’ experience of retail packaging and has worked as Head of Packaging at both Sainsbury's and Marks & Spencer. Today she runs her own agency helping brands with sustainable packaging and works as commercial manager for OPRL, a non-profit company promoting the recycling of packaging.
