Simulator-based training in the lifting industry

Sponsored by: Hoist

Focused on:

  • Technology
  • Simulation
  • Virtual
  • Reality

Date: 19 August


Time: 3PM London / 4PM CET

Recent improvements to simulator technology have enhanced the accuracy and user experience of training simulators, from those with screen displays through to virtual reality systems.

Covering end-use sectors including warehousing and manufacturing as well as dockside container handling, today’s technology allows for customised virtual environments and control systems, to make the process as realistic as possible.

Register now to join Hoist magazine and our guest speakers looking at the latest cutting-edge developments in this area.

Presented by

Christina M. Lanham,

Managing Director, ITI UK

Christina Lanham serves ITI as the Managing Director of its operations in the United Kingdom. Ms. Lanham is responsible for business operations and the successful service of ITI products and services in the United Kingdom.

Ms. Lanham is a veteran of the US Navy where she served eight years and earned three Navy & Marine Corps Achievement Medals. Ms. Lanham joined ITI in 2011 and most recently served as the Director of Operations for ITI Holdings, Inc. based in Washington State. Ms. Lanham holds a Master’s Degree in Business Administration and Bachelor’s Degrees in Human Resource Administration and Computer Information Systems.

Brad Ball,

Vice President of Sales and Marketing, GlobalSim

Brad Ball is Vice President of GlobalSim, Inc. and leads the sales and marketing efforts for the Salt Lake City based company. GlobalSim designs, builds, and maintains high-end simulators for cranes and heavy equipment. Over the last 25 years, the company has built some of the largest training simulators on the world. Brad is responsible for forming strategic partnerships and marketing the company across the globe – he has presented to groups and organizations in over 55 countries. In his role, he also serves on the company board and advises the product development team.

Brad holds a Bachelors Degree in Finance from the University of Utah, a Bachelors Degree in Information Systems from the University of Utah, and a Masters Degree in Business Administration (marketing emphasis) from Brigham Young University.

Key Learning Objectives

  • The capabilities of today's state-of-the-art training simulators
  • How simulators can help to improve efficiency and safety
  • How recent improvements in virtual reality software have made immersive training more viable
  • The future of simulator technology


  • Plant managers
  • Dock and port managers
  • Operations managers
  • Crane operators
  • Lifting engineers