New promotion models: fact or dream?
In today's tough and competitive market, the ability to prioritize promotional investment is more critical and challenging - than ever. IMS draws on years of experience, unique benchmarks and innovative, real-world metrics to create a clearer picture of your transforming promotional world. We would like to offer you a special opportunity to discover the findings of our latest research on pharmaceutical promotion in Europe.
Presented by
Claude Herinckx,
Director of Commercial Research, EMEA, IMS Health
University degree: Economist and Engineer 20 years of IMS experience in various positions including Marketing director Benelux in Brussels/The Hague, Development director at IMS Medical Radar in Goteborg and now Director commercial research at IMS EMEA. Claude has been responsible for the whole development of Promo services within EMEA and the global database.
