Background & Case Studies
With Web 2.0 and social media continuing to gain mindshare with consumers and marketers alike, the focus surrounding its effectiveness in recruiting patients for clinical trials has increased dramatically in recent months. Acurian provides insight into the pitfalls and possibilities of eRecruitment as a patient enrollment strategy, including performance metrics from recent trials.
Presented by
Scott Connor,
VP Marketing, Acurian
Scott has over 20 years of marketing experience in the life sciences and technology sectors. At Acurian, Scott is responsible for development and execution of all strategic and operational marketing initiatives. Prior to Acurian, Scott was Director of Marketing at Liquent (now Thomson Scientific), the leading provider of regulatory submission software and services for the biopharmaceutical industry. Before Liquent, Scott held a variety of marketing and web-based technology positions with SCT (now Sungard), a developer of administrative software and outsourcing services to the higher education, local government, public utility, and process manufacturing industries.
