Even before the pandemic, Forrester had already forecasted the rapid rise of digital marketing spend, predicting different strategies for how retailers would distribute their marketing budgets to compete online. Ad budgets were already expected to shift so that brands could connect more efficiently with specific audiences, as it became harder to cut through the noise of highly dynamic and volatile online marketplaces like Amazon, Walmart and others. Needless to say, COVID-19 accelerated the rise of e-commerce dramatically, putting significant pressure on brands to quickly pivot from brick and mortar oriented operations to keeping up with the algorithmic world of digital.
Fresh off the heels of Forrester’s latest AI in Retail Tech Tide report, CommerceIQ’s Founder and CEO Guru Hariharan is joined by guest speaker Sucharita Kodali, VP and Principal Analyst for Forrester Research, for a fireside chat on her perspectives to what winning companies are doing to connect better with consumers across the shopping journey, highlighting the importance of machine learning and AI to drive a single source of truth in guiding recommendations and actions in e-commerce operations.
VP, Principal Analyst, Forrester
Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.
Founder / CEO
We help consumer brands achieve their net sales and profitability goals on Amazon. Our software does it by automating actions across sales, marketing & operations and improving efficiency of trade spend on Amazon.
For example, by predicting profitability and stock-out risks ahead of time, CommerceIQ is able to reallocate marketing and promotion dollars to SKUs with higher margins and stock levels.
Bayer,, Logitech, Kimberly Clark, Hamilton Beach, Colgate, Spectrum Brands and many others use CommerceIQ to automate 1000s of actions per week across sales, marketing and supply chain.
CommerceIQ was recently recognized by Fast Company as a 2019 Most Innovative Companies