Date: 18th January
Days old: 2575
Time: 3PM London/10AM New York
The pace of change has never been faster in the appropriately-named world of fast-moving consumer goods. Staying on top of change will be a top priority as we review ten innovation trends for the New Year.
2018 will be a year of contradictions. Healthy junk food will emerge as a snack food trend, but consumers will re-discover indulgence via a counter-trend called sweet revenge that celebrates all that is sweet.
Convenience will rule as friction-free shopping gains ground, but do-it-yourself products allowing one to proclaim “I made it†will go in the opposite direction. Tradition will be celebrated with new products that cheer regional pride, but tradition will also be broken with gender-bending beauty and taboo-tackling personal care products.
The New Year may mark the beginning of a war on plastic, one which will push FMCG companies toward more environmentally-friendly alternatives. Attend our January webinar to explore these and other innovation trends in fast-moving consumer goods for the New Year.
All data and analysis is provided by GlobalData Innovation, an insight and innovation portal focused on the key driver of market change – the consumer.
Presented by
Tom Vierhile,
Innovation Insights Director
Tom Vierhile is the Innovation Insights Director for London-based GlobalData PLC. Tom has 20+ years of experience in consumer packaged goods reporting and analysis, much of that with the Product Launch Analytics database of new products. Based in Fairport, NY, he is an internationally recognized expert on new product marketing. Tom has given presentations on new product trends at industry conferences in the US, Europe, Asia, and South America, and is a regular contributor to Prepared Foods magazine, Natural Products Insider, and Just Drinks. He has a Bachelor's Degree in Marketing from St. Bonaventure University and an MBA from SUNY Buffalo.
Key Learning Objectives
- Understand relevant consumer trends and attitudes driving FMCG innovation.
- Reduce the risk of failure by spotting emerging opportunities while there is still time to act.
- Gain a broader appreciation of factors driving innovation in fast-moving consumer goods.
- Access valuable strategic take-outs to direct future decision-making and new product development.
Audience
- Director of Research and Development
- Director of Marketing
- Director of New Product Development
- Marketing Manager
- Manager – Market Intelligence
- Brand Manager