This webinar examines the key ingredient trends and consumer preferences across the FMCG industry in 2017. Today’s consumers are aware and attentive to the ingredients in the products they purchase, and their consequent impact on their health. For this reason, understanding consumers’ perception of ingredients has become a key priority for brands operating in all fast-moving consumer goods sectors, especially in an effort to gauge consumer demand, and hence, positioning a more appealing product offering.
Based on the insights from GlobalData’s 2017 Q1 primary research reaching more than 26,000 respondents across 36 countries, this webinar facilitates a deeper understanding of consumers’ preferences and attitudes. The survey explores consumers’ health perceptions of around 60 food and drink ingredients, efficacy perceptions of around 30 personal care and household care components, appeal of different flavors and fragrances types across 19 categories in the FMCG space, and probes global concern levels across 45 health and beauty issues.
The webinar covers the influence of natural ingredients when making product choices, and highlights interesting findings from GlobalData’s primary research in the context of consumer behaviour trends such as â€œhealthy swapsâ€, â€œgo cleanâ€, and â€œvitality boost.â€
Moreover, this webinar reviews consumer preferences about ingredients and offers a wide and complete guide of the trendsetters shaping innovation in the FMCG spectrum. Attend this session to deepen your understanding of consumer attitudes and preferences in the context of ingredients and product innovation, with the ultimate goal being assessing how best to remain competitive in the FMCG market.
Marilena joined GlobalData in 2013 as Associate Researcher for the Product Launch Analytics team before moving into the role of Consumer Insights Associate Analyst.
Her role has included coordinating field shoppers across the globe and liaising with industry experts at international tradeshows. She now authors content for GlobalData's Innovation product, focusing on current and future consumer and innovation trends in the FMCG market.
Her key areas of interest lie in understanding consumer behaviour and attitudes, and their impact on the food and drinks space. Marilena holds an MBA from Dublin Business School.