Innovation in Glassware

Sponsored by: The Signature Glass Company

Focused on:

  • Technology
  • Innovation
  • Glassware

Date: 14 October


Time: 3PM London/10AM New York

Meeting Customer Needs with Technological Innovation

For thousands of years, a glass has just been ‘a glass’. Today things are different… very different.

Technological advancements and innovation have changed the glassware industry and with it, the opportunity for differentiation, branding and experience in hospitality and retail.

This webinar showcases examples of technological innovation in the glassware industry, each presented as a case study, showing how modern manufacturing has adapted to meet ever evolving customer needs.

1. “V-Block” Antiviral glassware. A patented coating technology utilizing nanoparticles making glass surfaces viricidal and anti-bacterial. The impact that this innovation brings to hotels, restaurants, bars and cafes is clear. The value it brings to end users is tangible.

2. “100% Postconsumer Recycled Glass”. Sustainability and the cyclical economy are threshold values in today’s market. When it comes to glass, it’s common sense that this naturally recyclable material gets recycled. This case study introduces the first 100% postconsumer Recycled Glass range. Sustainable. Cyclical. Sensible. All so obvious that it begs the question, why isn’t all glassware 100% recycled?

3. “Coats of Many Colours”. An exploration of new coating technologies delivering ‘dishwasher resistant’ glasses that turn to gold instantaneously or change colour on contact with hot liquid. Coatings that give the look of metallic aluminium and even contain microcapsules that when agitated or heated release a scent.

4. “Insert Glass”. A new innovation allowing any object small enough to be placed into the base of a glass. Bottle caps, coffee beans, tea leaves, whatever; the patented process gives unlimited creative opportunity as well as low minimum volume runs.

This inspiring webinar shares the motivation, innovation, impact and power of technology when applied directly to customer needs. It is a must see for beverage brands, hospitality and retail. A glass will never be ‘just a glass’ again.

Presented by

Dan Aylon,

CEO, SignatureGlass

Founder and CEO at The SignatureGlass Company Building strong marketing positions through glass with Pasabahce for over 20 years.

Adi Raz,

Director, SignatureGlass

Key Learning Objectives

  • Differentiating a ‘utility product’
  • Responding to Customer needs
  • Extending the brand value chain
  • Recognizing problems as opportunities


  • Cmo
  • Marketing manager
  • Brand manager
  • Purchasing manager
  • Promotion manager
  • Advertising manager